Starting point
Since the beginning, Ex Libris has acknowledged the huge potential in mobile
commerce. As the largest online store for books, music, films, games and
electronic devices, Ex Libris has implemented a multi-channel strategy to
ensure its position in the marketplace. Vision: Build the best mobile app for media products
Ex Libris was aware of industry developments and wanted to carry on its
market-leading role in the Swiss retail sector. As Ex Libris refined its multichannel
strategy it became apparent to them that considering a mobile solution
would be the right course of action. Their vision of creating the best mobile app
for media products (books, music, films and games) motivated their team to work
on a very reliable and novel solution for the Swiss market. Impact
Today most products are equipped with barcodes that are easily identified.
Consumers are able to scan any product with their smartphone devices to
search for it on the internet. The Ex Libris team has focused on developing
a solution with an integrated barcode scanner from the beginning. The goal
was a visual and unique product identification system utilizing superior
barcode scanning technology that helps the user to scan in any position,
even with blurred and damaged codes, reducing the time it takes to shop.
Ex Libris is convinced that the success of this app was dependent on its
barcode scanner integration.
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