In a previous post we shared some observations from Mobilize 2011. In this post, we’ll be covering some key take-aways from the AdWeek conference, held in New York about a week ago. Mobile device usage continues to grow at a rapid pace. However, while mobile device consumption already accounts for approximately 8% of total user time, only 0.5% of total ad spend flows into mobile at this time – with 61.9%...

Do you feel that RFID (Radio Frequency Identification) technology is going to put good old barcodes out of business any time soon? Do you have a good grasp of German? Then tune in and listen to the following podcast where Samuel talks about different identification technologies and why barcodes are here to stay: http://www.techdings.com/index.php/2011/09/017-samuel-mueller-ceo-von-mirasense-und-scandit-com-bei-techdings-com/ In a later post, we’ll expand on this topic and will provide a more comprehensive overview of different...

Usually we focus on scanning of barcodes rather than printing barcodes. But being able to scan a barcode presumes that you (or your users eventually) have a barcode to scan. This means that as developer or even brand owner you need to select a barcode type – sometimes also called a barcode symbology – for your purposes. There are a number of questions to address when it comes to barcode...