Our recent post “6 Tips For Better QR Code Scan Rates” has been highly popular among our readers. The post outlines some easy to implement tips on how to effectively use QR codes in your marketing campaign. Scott Stratten's UnMarketing Keynote at the NAMP conference did it the other way: In a three minutes video he’s explaining how to not use QR codes– and why. Scott’s funny and highly relevant...

Everyone knows Fedex. It’s one of the world’s leading logistics service companies, carrying parcels all around the world. In logistics, margins are small and minimizing costs is a critical success factor. Over the past few years a concept known as Just-In-Time inventory management has become increasingly popular. By delivering parts just at the time they are needed for assembly, inventory levels and thus tied capital and costs are reduced. To...

Picture credits: Joe Schaeppi / silentsymphonies.com   Yesterday, the Swiss Mobile Basecamp was held in Bern for the first time. As a unique gathering of entrepreneurs, experts, investors and start-ups in the Swiss mobile scene, the new event came with a great line-up of speakers, offering ample opportunities to mix and mingle, and, eventually, culminated in a “Dragon’s Den” competition. Dragon’s Den originated in Japanese reality TV and quickly conquered TV stations all over...

Traditionally, EAN/UPC barcodes were used for product identification at checkout and they were almost exclusively printed directly onto the product packaging. With software such as the Scandit SDK, which turns every smartphone into a high performance barcode scanner, we are starting to see some innovative consumer applications. Check out this exciting approach by the Swiss retailer ExLibris. The marketing team of ExLibris closed the gap between print ads and mobile commerce...

The Scandit SDK is not only super-easy to integrate into your app, but it also makes it very convenient for developers to customize the scan screen to their needs. This post showcases some of the approaches existing Scandit SDK users have chosen for their apps.   Cropped Scan View Checkpoints.com chose a design where the scan view is visible in the top half of the scan screen. The bottom half of the scan screen shows...