This year’s Mobile World Congress is just getting started in Barcelona and Mobile Money is taking the stage in a big way.  GSMA has highlighted the theme by dedicating a website and a web channel to the topic, and the news has just begun to flow in.  Just yesterday Visa and Vodafone announced the world’s largest mobile payments partnership, and during the first keynote of the Congress Facebook’s CTO Brett...

In our last post of this series we talked about how Scandit can help brand owners directly reach their customers through using our scanner in their mobile app. Today we'll examine what Scandit could do for companies in the asset management industry. Consider a company that sells and offers machines on a time-limited basis to construction sites--for example, large firms such as United Rentals, Sunbelt, and Hertz. With the growing...

  Welcome! Today we’re excited to continue our discussion on blurry barcode scanning and its impact on companies developing product-centric mobile apps. As we mentioned last week, we recently completed a market study to determine how many mobile devices out there still don’t have autofocus cameras and how these break down across geographies and platforms. Today we’re thrilled to share the results with you.   Overview We conducted our original study* for both the iOS...

Economics tell us that in a perfectly working market, brands don’t play a role. Reality proves the opposite. In fact, (strong) brands play an essential role in the buying process of an individual. Thus, for enterprises like Coca-Cola, Unilever, or P&G—brands are often the most valuable asset and account for a substantial part of their market valuation. For these companies, it’s absolutely critical to leverage their brands and communicate them...

Developers of product-centric apps often ask why they should support barcode scanning on mobile devices that do not feature an autofocus camera or, more often still, why the ability to decode barcodes in blurry images is very important for high-end smartphones with autofocus cameras. Before getting to the benefits of blurry barcode scanning, note that there are many reasons why barcode images can be blurred: not having an autofocus camera...

Yesterday, Christof – our COO and backend guru – gave a talk about Apache Cassandra at Netcetera, one of the largest Swiss software companies with a growing focus on mobile applications. As you already know from a previous post, Scandit relies on Cassandra for its scalable backend infrastructure. In his talk yesterday, Christof explained the inner workings of Cassandra and general NoSQL concepts in more detail and also showed why...