Yesterday marked the beginning of yet another Apple Worldwide Developer Conference at San Francisco’s Moscone Center. Apple kicked off their yearly party with a compelling keynote which revealed the details on a new line of MacBooks, the amazing new MacBook Pro and the highly anticipated iOS6. We’re thrilled about the new iOS6 features (over 200!), which include a smarter Siri,  maps and navigation, the new Passbook app, and social media...

In our previous post in our “barcode vs. NFC” blog series, we talked about the prohibitive cost of NFC tags and the effort required to develop custom tagging solutions for many different product packaging. Today, we'll look at the benefits of NFC tags on consumer products from a B2B perspective or -- too be more precise -- the lack of such benefits. In recent years, RFID has received a lot of...

With another Apple WWDC right around the corner, it's time to start plotting out your party schedule. We've gone ahead and compiled a list of hottest parties that will be sweeping San Francisco next week. Have a look:   Sunday June 10th 5pm-9pm sfMacIndie @ 800 Howard St. - Sign Up Coming Soon 6pm-9pm Night of Meat @ Espetus - See @WWDCNightOfMeat for Info   Monday June 11th 5:30pm-??? Dinner with Storm8 @ TBA - Request an...

Howdy! We headed out to the Clairmont hotel in San Francisco last night to check out the Life 3.0: Augmented Reality show, organized by the Funders and Founders meetup. The event attracted an incredibly creative and forward-thinking crowd, with over 20 startups exhibiting futuristic technologies. We wanted to share our favorite demos from the show:   Outerbody Labs More art than business, the most fun and engaging demo of the night was the OuterBody...

  Over the past few weeks, we've discussed how the marketplace has changed as physical brick-and-mortar stores converge with the digital world. The past revealed how milestones such as point-of-sale systems, barcode technology and ecommerce transformed traditional shopping, while the present examined how brick-and-mortar retailers are adapting to today's mobile-centric consumer. Today we'll look at emerging trends and technology that shed light on where we're headed next, into a world where...

Lately we’ve been talking a lot about QR codes, first we created a guide that demonstrates how to easily create personalized QR codes, and more recently our CTO Christian discussed QR codes on Swiss National Television. Today we want to continue the discussion by taking an in-depth look at the error correction capabilities of QR codes. It turns out that all QR codes have built-in error correction capabilities that allow for...

Howdy! We're excited to debut our newest and geekiest creation yet: the Haikode!  These barcode-themed poems follow the traditional structure of Haikus with a barcode twist. For those that don't know, Haikus are short poems containing three lines in which the first line contains five syllables, the second line contains seven syllables and the third line contains five syllables. Anyone can create these fun poems in no time! In experimenting with these...

Ever wonder how QR codes work? How they're created? Our CTO Christian Floerkemeier was featured in a enlightening piece on Swiss National Television that took an in-depth look at the technical side of the QR code. The show, Einstein, reports weekly on science and engineering issues. The topic was 1D and 2D code scanning with mobile phones--including how QR codes are generated, how they are decoded with a cell phone...