Economics tell us that in a perfectly working market, brands don’t play a role. Reality proves the opposite. In fact, (strong) brands play an essential role in the buying process of an individual. Thus, for enterprises like Coca-Cola, Unilever, or P&G—brands are often the most valuable asset and account for a substantial part of their market valuation. For these companies, it’s absolutely critical to leverage their brands and communicate them...

Developers of product-centric apps often ask why they should support barcode scanning on mobile devices that do not feature an autofocus camera or, more often still, why the ability to decode barcodes in blurry images is very important for high-end smartphones with autofocus cameras. Before getting to the benefits of blurry barcode scanning, note that there are many reasons why barcode images can be blurred: not having an autofocus camera...

Yesterday, Christof – our COO and backend guru – gave a talk about Apache Cassandra at Netcetera, one of the largest Swiss software companies with a growing focus on mobile applications. As you already know from a previous post, Scandit relies on Cassandra for its scalable backend infrastructure. In his talk yesterday, Christof explained the inner workings of Cassandra and general NoSQL concepts in more detail and also showed why...

Everyone knows Fedex. It’s one of the world’s leading logistics service companies, carrying parcels all around the world. In logistics, margins are small and minimizing costs is a critical success factor. Over the past few years a concept known as Just-In-Time inventory management has become increasingly popular. By delivering parts just at the time they are needed for assembly, inventory levels and thus tied capital and costs are reduced. To...

Picture credits: Joe Schaeppi / silentsymphonies.com   Yesterday, the Swiss Mobile Basecamp was held in Bern for the first time. As a unique gathering of entrepreneurs, experts, investors and start-ups in the Swiss mobile scene, the new event came with a great line-up of speakers, offering ample opportunities to mix and mingle, and, eventually, culminated in a “Dragon’s Den” competition. Dragon’s Den originated in Japanese reality TV and quickly conquered TV stations all over...

Traditionally, EAN/UPC barcodes were used for product identification at checkout and they were almost exclusively printed directly onto the product packaging. With software such as the Scandit SDK, which turns every smartphone into a high performance barcode scanner, we are starting to see some innovative consumer applications. Check out this exciting approach by the Swiss retailer ExLibris. The marketing team of ExLibris closed the gap between print ads and mobile commerce...

The Scandit SDK is not only super-easy to integrate into your app, but it also makes it very convenient for developers to customize the scan screen to their needs. This post showcases some of the approaches existing Scandit SDK users have chosen for their apps.   Cropped Scan View Checkpoints.com chose a design where the scan view is visible in the top half of the scan screen. The bottom half of the scan screen shows...

Woot! A thrilling year is coming to an end. A few weeks ago we already published a video visualizing the barcode scanning activity in our Scandit App over the past 12 months across the US. In this last blog post of this year, we want to give you a quick summary of some other key aspects of the Scandit year 2011! Barcode Scanning and Product Interaction Products: New self-service barcode scanning platform...