We’re hard workers for sure, but we also love to play. To celebrate our company’s second birthday we threw a little party for our friends, customers and partners at the les halles restaurant in Zurich last Wednesday. With an awesome crowd, passionate discussions and plenty of beer, wine, cheese and cold cuts, we kept going till way after midnight. Thanks to everybody who came along for a fun and memorable...

As you probably know, Scandit is much more than a barcode recognition technology. If you integrate the Scandit SDK in your iPhone, Android or Nokia app, you also get access to our web-based product analytics platform (Scanalytics) that lets you see what kind of products your users scan (groceries, electronics, cosmetics, etc.), where they scan (at home, in store) and more. This means that our tech team is not just busy...

Providing good support is very important to us. And we’re always happy when we can help one of our customers. Although we receive a broad variety of requests every day, there are some frequently asked questions. Today, we’d like to start addresssing some of them on our blog. Here we go with the first one: Does the Scandit SDK also support the iPad2 and the iPod Touch 4? The answer is simple:...

UPDATE: This post is no longer up-to-date. To read more about the many types of both one-dimensional and two-dimensional barcodes please see our latest guide to choosing the right barcodes. A couple of days ago we’ve introduced you to the basics of different barcode types, remember? It was all about whether you should opt for a 1D barcode or implement QR codes. So if you’ve decided to go for 1D barcodes...

In a previous post we shared some observations from Mobilize 2011. In this post, we’ll be covering some key take-aways from the AdWeek conference, held in New York about a week ago. Mobile device usage continues to grow at a rapid pace. However, while mobile device consumption already accounts for approximately 8% of total user time, only 0.5% of total ad spend flows into mobile at this time – with 61.9%...

Usually we focus on scanning of barcodes rather than printing barcodes. But being able to scan a barcode presumes that you (or your users eventually) have a barcode to scan. This means that as developer or even brand owner you need to select a barcode type – sometimes also called a barcode symbology – for your purposes. There are a number of questions to address when it comes to barcode...