A recent Q3 Performance Index released by MarketLive reveals some exciting data about the change in smartphone m-commerce shopping habits. Pulling from their own customer traffic and conversion data, MarketLive calls on retailers to acknowledge and face the growing demands of mobile commerce. The report makes it very clear that a strong mobile strategy is no longer optional for retailers. Here are some of the overall highlights for Q3: [caption id="attachment_13810" align="aligncenter"...

If you work for a large enterprise, chances are you’re likely using a personal smartphone or tablet for work purposes. The Bring Your Own Device (BYOD) trend is here, whether employers are embracing it or not. A recent study from Gartner reports that 40% of U.S. consumers who work for large enterprises are using their personal devices for primary or supplemental business processes. The study surveyed 4,300 U.S. consumers about their...

Let’s face it: the ubiquity of mobile devices has forever changed the face of the retail industry for the better. Thanks to mobile technology, both shoppers and retailers are able to connect in new ways that have become the driving influence on the future of the industry. Mobile adoption has successfully bridged a long empty gap with customers, and provided a platform for retailers to build stronger relationships and streamline...

Wearable technology might play a role in improving your next travel experience as airlines adopt new methods for checking-in and boarding passengers for flights. Virgin Atlantic recently finished a six-week trial of wearable devices at London’s Heathrow Airport. Virgin utilized Google Glass and the Sony SmartWatch to upgrade the flight experience at the gate. Passengers on Virgin Atlantic flights were greeted by name upon check-in, and were sped through the boarding...

A recent report from VDC Research shows that traditional AIDC industry leaders are losing their market foothold as new platforms like Scandit bring enterprise-grade barcode scanning to mobile devices. “Platforms like Scandit are a viable threat to data capture industry leaders as these enable consumer devices to facilitate enterprise-grade barcode scanning. Scandit, and others like it, will serve to rival existing purpose-built solutions. These options will empower business owners, regardless of...

A recent consumer experience study from UPS shows some exciting insights on the behavior of the modern online shopper and trends taking shape in the evolving retail landscape. The study provides data on the preferences of shoppers, a review of the current state of the retail industry and a look at the emerging impact from mobile influences and changing store dynamics. You can review the study in its entirety from...

For the first time ever, UK online shopping from mobile devices has surpassed the desktop. A recent IMRG Capgemini Quarterly Benchmarking Report shows that 52% of visits to online UK retailers were made via mobile devices, and 36% of sales are now completed on a smartphone or tablet device. Mobile shoppingin the UK has increased quite a bit since 2010 when online visits via mobile devices were as low as 3%....

A new retail marketing report from Forrester found that sales from US consumers that check the web before making in-store purchases are four times greater than online sales alone. This may come as a shock for many retailers who previously frowned on mobile use in store, or the “showrooming” trend that has become a new norm for today’s web influenced shoppers. Omnichannel mobile strategies are actually helping, not hurting, in-store...