Ever wonder how QR codes work? How they're created? Our CTO Christian Floerkemeier was featured in a enlightening piece on Swiss National Television that took an in-depth look at the technical side of the QR code. The show, Einstein, reports weekly on science and engineering issues. The topic was 1D and 2D code scanning with mobile phones--including how QR codes are generated, how they are decoded with a cell phone...

  In our previous post in our "barcode vs. NFC" blog series, we talked about the prohibitive cost of NFC tags as replacements for barcodes on consumer products. In today's post, we'll discuss the number "two" reason why we believe that NFC tags won't replace barcodes any time soon on product packaging: the need to redesign packaging for millions of different products. Ideally, NFC tags could simply be attached to existing product...

In our previous "barcode vs. NFC" post, we argued that NFC tags will never replace the barcode on product packaging  and we provided five reasons why. In today's post, we'll investigate one of those reasons in more detail: the high cost of NFC tags compared to barcodes. An NFC tag is a miniature radio module. It comprises a small microchip, a coil and no battery - the microchip and coil are...

Last week we examined how technologies such as the barcode and the Internet acted as milestones in the evolution of commerce, and this week we’ll continue the discussion by taking a look at the present state of the marketplace. We’ve analyzed the landscape and found three major ways that people shop these days: Brick-and-mortar Shopping Believe or not people still shop in brick-and-mortar stores, though retailers have to work harder to market...

  By now we’ve all been exposed to QR codes, the lovely squares which are decorating everything from subway posters to graves these days. Today we’re going to share how you can make your own weird and wacky personalized QR codes by inserting a logo or an image into the center! Let’s take a look at both do-it-yourself methods and online tools that’ll help make this happen:   Do it Yourself While allowing for...

Today we’re excited to release a brand new blog series that will take an in-depth look at why NFC will never replace the barcode on product packaging. NFC has been the talk of the mobile payment world for the past two years now, ever since companies like Google and Isis—the joint venture between AT&T, T-Mobile and Verizon—created NFC-based mobile wallets. In this context, many people also promote the use of...

Coop@home, the highly popular app of the Swiss national retail chain Coop, is disrupting the world of grocery shopping by combining mobile shopping with home delivery. In extending the traditional supermarket experience with virtual shelves, the experience of grocery shopping is completely transformed and waiting in line is no longer necessary. The grocery store is now everywhere there is a product or everywhere product information can be displayed. Imagine turning...

We stumbled upon a fascinating new use case for barcodes in the news recently—robots that use QR codes to track their location! Kiva Systems is a manufacturer of robots that specialize in managing inventories at shipping centers and warehouses. The robots travel around the shipping center picking up, organizing and delivering products to workers. In the image below note the little white squares that appear on the ground. Yes, you...