Customer Spotlight – Shopkick: Customer Loyalty and Rewards with Scandit
When most people think of Scandit they think of enterprise barcode scanning in a warehouse or stockroom. What might be a surprise to some is the prevalence of Scandit’s technology in the consumer mobile app marketplace as well. Scandit is used in dozens of consumer-facing mShopping, price comparison, product lookup and customer loyalty applications. Today, we’ll be taking a closer look at shopkick and how they help connect the physical and digital worlds through mobile barcode scanning.
With over 11 million users, shopkick is one of the most popular shopping apps in the world. The shopkick app is designed to reward users with “kicks” in real time for discovering the best products at major retail locations. Their retail partners include Macy’s, Old Navy, Best Buy, JCPenney, Crate & Barrel, Sports Authority and Target; and their brand partners include P&G, Kraft and L’Oreal, among many others.
The way shopkick works is simple, when a shopper enters a store they can interact with products through a quick barcode scan. This gives them “kicks” that serve as reward points and simultaneously provides retailers and brands with valuable information about the products shoppers are interested in. By leveraging smartphone-based barcode scanning in their consumer application, shopkick has provided a way for manufacturers to digitally connect with shoppers as they physically interact with products in store.
By rewarding shoppers for the shopping they already do, shopkick’s brand partners have generated over $1 billion and customers are now able to get rewards from the brands and stores they love.
Interested in developing a customer rewards or loyalty app? We can help. Contact a Scandit representative today.