How Mobile Computer Vision Transforms Clienteling

Clienteling is an essential sales and customer retention technique for many retail enterprises. Sales associates use clienteling tactics to provide more personalized customer service and support for shoppers—fostering greater brand loyalty and engagement in the process. Clienteling can also boost shopping frequency and average transaction value, generating higher revenue per square foot of selling space and per sales associate. When retailers introduce mobile barcode scanning solutions to the process it’s easier than ever to pull maximum value from your clienteling efforts.

For over nine years, Scandit has been helping the world’s most successful and well-known retailers integrate enterprise-grade barcode scanning into their mobile apps to create highly innovative and effective retail technology solutions. Our software developers and engineers have created groundbreaking data capture technologies for retail to take on a wide range of challenges in this industry – for  customers and employees alike—including solutions for clienteling. Today, we’ll be walking you through how your omnichannel marketing and sales teams can harness this amazing technology to dramatically improve clienteling operations.

The Impact of In-Store Clienteling

It’s no secret that today’s customers value highly personalized shopping experiences. With the right technology tools, sales associates can gain a deeper understanding of customer preferences, as well as past behaviors and purchases—and leverage these insights to provide more personalized service. Retail businesses can use clienteling to nurture customer loyalty and create new sales opportunities via word-of-mouth marketing. And considering the fact that customers are 90% more likely to buy from brands a friend recommends, clienteling efforts can play a major role in securing new business for your retail brand.

The impact of in-store clienteling can’t be underestimated. For example, Retail Touchpoints reports that 63% of retailers that have implemented in-store clienteling see superior shopper engagement, 56% report increased sales, and 44% see increased customer loyalty. That’s why leading retailers across the world are investing in technology solutions to generate even greater ROI from their clienteling initiatives—and provide even better support for shoppers.

Technology Solutions for Clienteling in Retail

In-store clienteling presents a major challenge for retailers: find a way to deliver valuable and relevant product information to customers in real time. Fortunately, barcode scanning solutions can help. By integrating data capture software like the Scandit Barcode Scanner SDK into your mobile apps, you can transform any modern smart device into an enterprise-grade barcode scanner. You can provide your sales associates with a retail technology solution that enables them to  access product information that isn’t readily available on the shop floor—including inventory, available variants, updated pricing and more. This empowers sales associates  to provide tailored customer service in real time, making clienteling faster and more personalized than ever before.

Here’s an example to demonstrate this process in action. Let’s say a customer enters a grocery store and starts shopping for an upcoming picnic. If that customer asks an employee to confirm a food’s price or get a real-time stock check, they can simply scan that item’s barcode—gaining detailed insights instantly via in-app displays and assisting the customer in seconds.

Scandit Barcode Scanner SDK retail technology solutions can also be used by retail staff to gather information on product discounts, user reviews, availability, and much more, enabling sales associates to make personalized recommendations that further drive customer satisfaction. Best of all, SDK-powered clienteling apps make it easy for retailers to track associate performance, app utilization, and conversion rates—allowing them to make necessary adjustments to improve sales.

Finding the Right Barcode Scanning Solution

Now that you have a better understanding of how barcode scanning solutions can streamline clienteling efforts and drive retail success, let’s discuss the essential components of these technologies.

Of course, the data capture solution you choose for your clienteling app needs to be flexible and deliver enterprise-grade barcode scanning performance to ensure success. Your barcode scanning solution should be compatible across a variety of development platforms, particularly if you’re planning on adopting a BYOD (bring your own device) policy for employees to minimize expenses. More importantly, a clienteling app must offer high-performance speed and accuracy across the range of challenging scanning conditions associates will encounter on the shop floor. That’s why leading retailers around the globe choose Scandit.

Scandit Solutions for Clienteling

At Scandit, we lead the way in barcode scanning performance. Our powerful software offers fast and reliable results regardless of angle, even when processing low-quality barcodes. From damaged codes and long scanning distances to poor lighting conditions, the Scandit Barcode Scanner SDK turns any smart device into an enterprise-grade mobile data capture tool—making barcode scanning easy and error-free. Across user studies, our computer vision-enabled mobile apps consistently outperform other barcode scanning options, bringing superior ease-of-use and reliability to retail data capture efforts.

Scandit solutions offer full data capture functionality (for all major barcode types) with little to no integration across a wide range of operating systems, including Windows, iOS, Android and more. The Scandit Barcode Scanner SDK also features MatrixScan, a tool enabling users to capture multiple barcodes in a single instance. MatrixScan unlocks augmented reality capabilities and enables data capture up to three times faster than traditional scanners. Last but not least, the Scandit Barcode Scanner SDK offers detailed mobile analytics—enabling retailers to break down user activities and scan details.

To review, here’s a basic rundown on our retail technology solutions for clienteling:

The Scandit Barcode Scanner SDK

The Scandit Barcode Scanner SDK can be integrated into a mobile app to transform  any camera-equipped smart device into a powerful data capture tool that delivers fast, reliable  barcode scanning regardless of condition. Retail sales associates can use Scandit-powered devices to look up detailed product or shopper information in seconds, supporting better in-store clienteling.

Enterprise Browser

The Enterprise Browser enables retailers to bring enterprise-grade barcode scanning capabilities to any new or existing browser-based application without the need for integration. This retail solution brings unrivaled scanning speed and accuracy to any B2E web-based clienteling application.

Revolutionize In-Store Retail With Scandit

Ready to learn more about our barcode scanning software and how mobile data capture solutions can improve clienteling and other critical processes in  your enterprise? Then be sure to check out Scandit’s white paper on the subject. This free resource can teach you how to leverage data capture to create smoother shopping experiences for customers. You can also reach out to us for more specific resources and advice on improving your clienteling via mobile barcode scanning and data capture. We’d be happy to help.