Using a mobile phone with an app for creating and storing grocery lists has many benefits for shoppers.
One key one? It eliminates the need to carry a physical shopping list in their pocket, and they can access it from any location or store.
In the following blog, we look at how stores can utilise smart shopping lists to help customers and generate more sales. In particular we’ll show how a smart device can go above and beyond a traditional shopping list.
How shopping lists are made
Essentially, a shopping list is a list of all the items you need to purchase at a grocery store. Consumers also make shopping lists for specific items from multiple stores, such as a pharmacy and a produce market.
Lists help customers stay organized, know what they want to purchase, and avoid having to walk through the entire store looking for inspiration.
Here’s a look at a basic list making process:
- The user creates a “new list,”.
- Users can scan a product’s barcode to add it to a list, or the user types in the product’s name manually. (This step is repeated until list is complete)
- Users can copy or share their list with other people or devices, through email or social networks.
- (During shopping), the user checks off or eliminates items off of the list as they shop.
Drawbacks of traditional shopping lists on paper
Despite the ubiquity of smart devices, many households still use tools like memo boards in their kitchen. This is because many people are opting for an old-fashioned way of reminding themselves what to buy at the grocery store.
However, this has its drawbacks.
It’s not really practical to erase your grocery list every week. And if the shopper needs a reminder of what they’ve bought, it’s hard to keep up with.
New ways to make shopping lists
List making applies to all shopping, with the most common being grocery. But lists are also important in many other situations such as hosting celebrations, preparing for a vacation or improving one’s home.
Smartphone’s can transform this process by providing these consumers with new features and innovative ways to interact with products.
Creating a grocery list on your smartphone
Smart devices have become popular during the age of digital shopping – both for buying online and in-store tasks like self-scanning. In the latter example, functionality can be added to allow users to find recipes and create lists for their next shopping trip.
Shopping lists make a great addition to self-scanning applications. A good example of this is Danish grocery retailer Coop DK, which introduced a shopping list function to its Scan Pay app.
Another Scandit example is Globus CZ. It became the Czech Republic’s first retailer to offer customers a smart device-based self-scanning process. The store switched from dedicated scanning devices to scan, create digital shopping lists, and check product prices.
By seeing what a customer needs to buy on a self-scanning app, a store can make useful suggestions to go with the shop. For example, it could suggest an accompanying wine to go with some cheese that is on the list.
Scanner lists via the web with Scandit Web SDK
The Barcode Scanner SDK for the Web enables retailers to add barcode scanning directly to the company website, with no need to download a grocery list app.
So customers then simply access your website via the browser on their smart device and use the built-in camera to scan items directly into a shopping list.
Watch this video to see how it works:
Using technology to take shopping list to another level
A digital grocery list on a Scan & Go app can include Scandit’s augmented reality (AR) and MatrixScan. Here it can pull in relevant information on the item just scanned and display it on the mobile screen.
For example, with Scandit’s search and find functionality, one simple scan of the shelves can display on the device screen any products that are on the shopping list.
The advantages of using a smartphone for creating shopping lists
Using a smartphone app to create shopping lists has many benefits. It can be done easily, either from the web or a barcode scanning app in just a few minutes.
With so much choice available today, it’s easy to get confused by all the options. And if you’re not careful, you may end up spending too much.
To help shoppers avoid overspending, a good Scan & Go app should be able to track spending. This includes price alerts, which will notify shoppers when they’ve overspent against their list.
And providing useful smart device functionality to customers, boosts both loyalty and basket sizes.
They can also share lists with friends and family, saving them even more money by planning cooperatively to get the best deals and ensure that everyone buys what they need.
Get in touch to find out how Scandit’s smart data capture solutions can help you create smart shopping lists.