Transforming Retail With Mobile Barcode Scanning

Mobile barcode scanning has had a huge impact on the way we shop during the COVID-19pandemic.

During this time, smartphone scanning has had a critical impact on the retail landscape. With applications like Scan & Go and Order Entry, it has allowed people to shop contactlessly and safely.

Mobile barcode scanning has also made it possible for retailers to shift away from dedicated barcode scanners, which people were nervous about using.

And from a store operations perspective, it brings greater efficiency to stores and distribution. In this situation, it allows staff to use just one device for any number of tasks.

Here we’ll be discussing how you can harness mobile barcode scanning to transform the retail business you work on.

Scandit mobile barcode scanner for retail

As a leading developer of mobile computer vision solutions, Scandit has helped a large number of retailers around the world implement mobile barcode scanning applications.

These include Coop Denmark (Self-Scanning), Drogerie Markt (store operations), The Guitar Center (Product Information), and Shipt (order fulfillment).

Coop DK instore

Mobile barcode scanning in retail environments

Today’s customers aren’t content with subpar shopping experiences. In the post-pandemic age, they want effortless online shopping and a fast frictionless service in-store.

Fortunately, with the help of mobile data capture, retailers can meet and surpass these ever-expanding shopper expectations, positioning their organization for continued success.

Mobile barcode scanning makes self-scanning effortless and means the customer can use their own device. It can also be used on a store associate level to make operations more efficient.

It also simplifies inventory management, clienteling, ensuring supply chain transparency, and nurturing engagement efforts between your salesforce and customers.

Retailers can even rely on barcode scanning technology to enable interactive mobile shopping experiences, encouraging brand engagement and allowing customers to stay connected to your business, regardless of whether they’re at home, on the move, or in your store.

Harnessing the power of Augmented Reality

Then there is Augmented Reality (AR) and MatrixScan. With Scandit it can overlay information about multiple products on the device’s screen. This enables more engaging shopping experiences, giving access to personalized offers, product information, and more.

At Scandit, we specialize in enhancing smart device-based mobile apps with advanced data capture solutions that leverage augmented reality technology.

Our retail solutions can turn inexpensive smart devices into enterprise-grade mobile barcode scanners. These empower brick-and-mortar retailers to create omnichannel shopping environments that rival those of Amazon and other leading e-commerce companies.

Aim your smartphone camera at items

Using an AR and MatrixScan-enabled barcode scanner app, customers simply aim their smartphone camera at items in the store, quickly capture barcodes in the viewfinder.

They can also use this functionality to learn more about the products and add them to their online cart.

The core benefit of mobile shopping apps featuring augmented reality functionality is that they provide shoppers with a digitally enhanced physical store environment that offers at-a-glance access to product info and availability.

These apps can even be designed to track user purchasing habits and offer personalized discounts to incentivize loyalty and additional purchases.

Augmented Product Information Retail

Retailers can also utilize mobile data capture technology and self-scanning to free up front-of-store space by eliminating the need to wait in long checkout lines.

While AR technology even makes it possible for customers to scan an entire shelf, and then focus on single products for detailed item information, such as available sizes, colors, and specific ingredients.

In short, mobile barcode scanning and AR transform static product data into helpful, actionable information, seamlessly blending physical and digital channels into a unique omnichannel shopping experience that engages and excites.

Building on Bopis and Curbside Delivery

Mobile barcode scanning makes it possible for retailers to cater their services around unique shopper preferences.

For example, your organization can leverage mobile data capture technology to offer Bopis, a process that allows shoppers to purchase items online and pick them up at your brick-and-mortar stores.

This is another melding of physical and digital retail channels that allows customers to shop for and purchase items from the comfort of home and pick them up at their local store whenever they wish.

stock taking fashion retail

Bopis is a massive boon for customers who want to avoid shopping in crowded stores and dealing with shipping costs. Something that is set up stay post-pandemic.

This process also allows shoppers to order items online and pay for them in-store during pickup, making it an excellent tool for consumers who are wary of making online payments.

By incorporating processes like Click & Collect into your retail operations, you empower customers to tailor their shopping experience around their unique preferences, delivering a level of versatility and personalization that few competitors can match.

Transform your retail enterprise with Scandit

If you’re interested in learning more about augmented reality, smartphone scanning in stores ops, then be sure to check out our exclusive resources, including:

In these assets, we uncover the needs of modern omnichannel shoppers and detail how retailers can meet and exceed them.

Moreover, don’t hesitate to reach out to us if you’d like to learn more about mobile data capture and how this exciting technology can benefit your enterprise.

Whether you’re looking to invest in enterprise-grade barcode scanning technology, develop a barcode scanner app or simply educate yourself on mobile barcode scanning in general, our team is here to set you on the road to retail success.