Shopping List Apps a Win-Win for Retailers and Customers Alike
Imagine an app that reminds you to buy your groceries before you run out, or helps you make that shopping list you’ve been putting off. It may sound strange, but shopping list apps can now do this, and they are helping to keep customers and retailers connected in new ways. For many, creating a shopping list can be frustrating. It can be hard to sit down and create a grocery list from scratch before you run out the door to your local store. For others, losing the list before they even get to the store is commonplace, and leads to impulse buys that wreak havoc on their wallet. Luckily, in today’s mobile world the shopping experience is made easier by the emergence of shopping list apps that help simplify and streamline our shopping experiences.
These applications have many benefits for both customers and retailers. For customers, these apps help capture shopping list items with a simple UPC scan, find items while in-store, share lists with friends or family and help save money with notifications about weekly deals or coupons. For retailers, these apps keep customers constantly connected to stores, drive sales and increase customer loyalty. It’s truly a win-win scenario for everyone. Shopping list apps are plentiful, but providing your own retail store-specific shopping list app has many benefits to increase your brand by leveraging omnichannel strategies to keep customers in the loop.
Creating store-specific shopping list apps have advantages that broad-spectrum shopping apps can’t deliver. Retailers can learn more about customer shopping habits, recommend coupons or special offers based on shopping history and enhance customer happiness by helping them find the items they need faster when in the store. All of which keeps customers returning again and again. This isn’t news to big retailers like Wal-Mart or CVS, whose shopping apps are making headlines.
The verdict is in, and harnessing mobility is helping retailers transform the shopping experience for the mobile shopper. Creating a shopping list app could be the first step for retailers to embrace the digital transformation. Take a peek at our new Mobile App Suite for Retail to learn more about Scandit’s customizable, cross-platform shopping list solution.