The Best of e‑Commerce and Brick and Mortar Stores
Scan & Go and contactless shopping have become increasingly important as a result of the Covid-19 crisis. However, Augmented Reality (AR) can also take existing self-scanning applications to another level. Benefits include making product information more accessible, targeting offers, and driving engagement of the existing customer app.
Personalized Product Information Without Printing
Retailers are already looking at ways to make shopping more contactless. Self-scanning reduces the number of times consumers need to touch products. Augmented Reality makes this easier and safer.
Checking product ingredients can be done by simply scanning the barcode. Then it is just a case of viewing the product information as it is overlaid on the device’s screen.
There are multiple use cases for AR in retail such as personalized offers, nutritional information & reviews. Each of these can be done without the need to print new labels or additional point-of-sale marketing.
From Effective Promotions to Gamifying Your Stores
There are numerous ways Scandit’s AR functionality can be used in-store to both help and engage customers. This includes:
- Providing the latest offers and promotions.
- Highlighting product information based on profile and localization.
Augmented Reality helps customers make better purchasing decisions while making contactless shopping more user-friendly. It can also reduce the need to consult staff.
According to Deloitte, by 2021, 100 million consumers are expected to shop using AR either online or in-store.
Provide a platform for ongoing digital transformation by using AR to make your Scan & Go application future-proof.
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“Even our staff love using the Scandit-powered smartphone apps that replace dedicated scanners and lower TCO without impacting scanning performance.”Simon Færch, Head of Digital Product Innovation and Digital, Coop Denmark.