A new retail marketing report from Forrester found that sales from US consumers that check the web before making in-store purchases are four times greater than online sales alone. This may come as a shock for many retailers who previously frowned on mobile use in store, or the “showrooming” trend that has become a new norm for today’s web influenced shoppers. Omnichannel mobile strategies are actually helping, not hurting, in-store...

  By now we’ve all been exposed to QR codes, the lovely squares which are decorating everything from subway posters to graves these days. Today we’re going to share how you can make your own weird and wacky personalized QR codes by inserting a logo or an image into the center! Let’s take a look at both do-it-yourself methods and online tools that’ll help make this happen:   Do it Yourself While allowing for...

  Welcome! Today we’re excited to continue our discussion on blurry barcode scanning and its impact on companies developing product-centric mobile apps. As we mentioned last week, we recently completed a market study to determine how many mobile devices out there still don’t have autofocus cameras and how these break down across geographies and platforms. Today we’re thrilled to share the results with you.   Overview We conducted our original study* for both the iOS...

Economics tell us that in a perfectly working market, brands don’t play a role. Reality proves the opposite. In fact, (strong) brands play an essential role in the buying process of an individual. Thus, for enterprises like Coca-Cola, Unilever, or P&G—brands are often the most valuable asset and account for a substantial part of their market valuation. For these companies, it’s absolutely critical to leverage their brands and communicate them...

Our recent post “6 Tips For Better QR Code Scan Rates” has been highly popular among our readers. The post outlines some easy to implement tips on how to effectively use QR codes in your marketing campaign. Scott Stratten's UnMarketing Keynote at the NAMP conference did it the other way: In a three minutes video he’s explaining how to not use QR codes– and why. Scott’s funny and highly relevant...