Today we’re excited to release a brand new blog series that will take an in-depth look at why NFC will never replace the barcode on product packaging. NFC has been the talk of the mobile payment world for the past two years now, ever since companies like Google and Isis—the joint venture between AT&T, T-Mobile and Verizon—created NFC-based mobile wallets. In this context, many people also promote the use of...

Coop@home, the highly popular app of the Swiss national retail chain Coop, is disrupting the world of grocery shopping by combining mobile shopping with home delivery. In extending the traditional supermarket experience with virtual shelves, the experience of grocery shopping is completely transformed and waiting in line is no longer necessary. The grocery store is now everywhere there is a product or everywhere product information can be displayed. Imagine turning...

QR Codes seem to be popping up everywhere these days, compelling passerby’s to whip out their phones and scan. As the QR code becomes more commonplace, we’ve also been seeing them pop up in some not so common places. We wanted to share our top picks for the wackiest QR codes we’ve came across.   1.  QR Codes on Tombstones… This is about as strange as it gets. For $10,000 the Japanese company...

Economics tell us that in a perfectly working market, brands don’t play a role. Reality proves the opposite. In fact, (strong) brands play an essential role in the buying process of an individual. Thus, for enterprises like Coca-Cola, Unilever, or P&G—brands are often the most valuable asset and account for a substantial part of their market valuation. For these companies, it’s absolutely critical to leverage their brands and communicate them...

In a previous post we shared some observations from Mobilize 2011. In this post, we’ll be covering some key take-aways from the AdWeek conference, held in New York about a week ago. Mobile device usage continues to grow at a rapid pace. However, while mobile device consumption already accounts for approximately 8% of total user time, only 0.5% of total ad spend flows into mobile at this time – with 61.9%...