Today we’re going to explore another usage scenario which captures how smartphone-based barcode scanning is transforming the enterprise.  To continue the discussion, we’ll look at how smartphones can be utilized by technicians in the field to improve customer service. Peas in a Pod: Traditional Field Service and Barcode Scanning Since the beginnings of industry, retailers and manufacturers have had to provide service and maintenance to products and equipment in the field. In...

In the past couple of months we’ve covered many usage scenarios within the retail industry where smartphone-based barcode scanning is being utilized. These included mobile shopping, inventory management, procurement, consumer empowerment, mobile wallets, price comparison, salesforce empowerment, point of sale and self-checkout. Today we’re going to continue the discussion by looking at how list making apps benefit consumers by improving their overall shopping experience. New Ways to Make Shopping Lists Through the...

Over the past couple of months we've discussed a variety of usage scenarios in the retail industry where smartphone-based barcode scanning is being integrated into mobile apps. Today we’ll continue this discussion by looking at the price comparison usage scenario. Price Comparison for Retailers and E-tailers: Bane or Benefit? Price comparison apps act as a tool for consumers to identify where they can purchase a product at the lowest cost. It’s no...

Over the past few weeks we’ve discussed a variety of usage scenarios in the retail industry where smartphone-based barcode scanning is being leveraged through mobile apps. Today we’ll continue this discussion by looking at consumer empowerment apps. Typical Features of Consumer Empowerment Apps Consumer empowerment apps can take on many forms. An app could be designed to provide price comparison and review information—or on the other end of the spectrum a retailer...

Over the past few weeks we’ve discussed a variety of usage scenarios in the retail industry where smartphone-based barcode scanning is being leveraged through mobile apps. Today we’ll continue this discussion by looking at a new type of employee-facing mobile app that’s e been emerging, sales force empowerment apps. The Life of a Retail Sales Person: Past and Present Sales people at brick and mortar retail locations field a large variety of...

Over the past few weeks we’ve discussed a variety of usage scenarios in the retail industry where smartphone-based barcode scanning is being leveraged for a wide variety of purposes. Today we’ll continue this discussion by looking at how retailers are utilizing mobile wallet apps. Customer Loyalty in the Past In the past, consumers would spend hours going through the newspaper cutting out coupons and organizing them by hand. Similarly, over the...

Over the past month we've taken a close look at the retail industry, and a variety of usage scenarios contained within. Today we’ll continue the conversation by diving into the world of mobile shopping apps. New Opportunities for Retailers Through the ubiquity of mobile devices, retailers have a new opportunity to connect with consumers on a global scale, bringing their own unique shopping experience to any smartphone-carrying consumer. The mobile smartphone has effectively condensed...

Over the past few weeks we’ve discussed apps that are used internally in the retail industry for the inventory management, procurement and self checkout processes. Today we're going to tackle mobile point-of-sale apps, and discuss how they are changing the game in the retail industry. Traditional vs. modern mobile point-of-sale systems In the past, point-of-sale systems included the large and expensive hardware we've become familiar from retail enviornments. In just the last few years, new and innovative tablet and smartphone-based...