25 Sep, 2014

50 Shades of Barcode

barcode art

If you’ve followed our blog in the past, you know that barcode haikus —or the Haikode— are a favorite of ours at Scandit. With the fall season just beginning, it’s time for another series of barcode haikus to celebrate our true love for the art of the barcode.

My Sweet Barcode Love
My sweet barcode love
I’m sorry you were damaged
We will scan again

Truth Between Lines
Taking my sweet time
Reading between those dark lines
I see who you are

Blurred Beauty
Black and white beauty
While my focus is a blur
My love will never wane

Inner Truth
Despite your dim light
My inner scanner reads true
To decode only you

Feeling inspired? Tweet your Haikode and share with @Scandit!

23 Sep, 2014

Aztec Code: Exploring the Aztec Barcode Type

Aztec Code

Aztec Code is a barcode type invented by Andrew Longacre, Jr. and Robert Hussey in 1995. It is a 2-D symbology that encodes data in square rings around a bulls-eye pattern that draws its name for its resemblance to an Aztec Pyramid. Unlike some other 2D barcode types, the Aztec code has the potential to use less space than other matrix barcodes because it does not require a surrounding blank “quiet zone.”

The Aztec Code is most commonly used today by transportation, commercial and automotive industry professionals. It’s the code of choice for the International Air Transport Association, where it’s used on all boarding passes. The Aztec code can also be found on print-at-home and mobile device tickets used by many train lines across the globe. Its widespread popularity stems from the fact that the barcodes themselves can withstand poor resolution or printing and still be decoded properly. This makes them perfect for mobile or printable ticketing scenarios.

In addition to many other symbologies, the Scandit Barcode Scanner SDK supports camera-based Aztec barcode scanning on iOS or Android through smartphones, tablets and wearable devices in our 4.3.0 SDK beta release. You can download a copy of our SDK and start scanning Aztec barcodes today by signing up for an enterprise or professional trial account.aztec code

18 Sep, 2014

Scandit is Expanding International Team


After raising a $5.5 million Series A round of funding, led by successful entrepreneurs and technology executives, we’re rapidly expanding our international team. We’re looking for visionary and talented team members to help us disrupt the traditional barcode scanner market with our innovative mobile solutions for smartphones, tablets, and wearable devices.

Our team features a cast of incredibly creative and talented people. Each team member possesses a deep passion for the art of building innovative software that connects people through mobile solutions. We work hard, but have a strong sense of adventure and strive to create a workplace that is fun. Our offices are located in two of the world’s most contemporary cities, and we provide great employee benefits, flexible schedules and a stimulating work environment.

We’re excited to continue to expand our team and share our success. If you’re feeling up to the challenge, join us.

Zurich, Switzerland

San Francisco, CA

16 Sep, 2014

VDC Research Sees Scandit as a ‘Viable Threat’ to Industry Leaders


A recent report from VDC Research shows that traditional AIDC industry leaders are losing their market foothold as new platforms like Scandit bring enterprise-grade barcode scanning to mobile devices.

“Platforms like Scandit are a viable threat to data capture industry leaders as these enable consumer devices to facilitate enterprise-grade barcode scanning. Scandit, and others like it, will serve to rival existing purpose-built solutions. These options will empower business owners, regardless of revenue tier, enabling them to leverage the smartphone camera to scan barcodes and capture images just as efficiently as enterprise-grade scanners.”

VDC expects a continued decline in revenue from laser scanner sales as software-based scanner solutions attract more enterprise clients across verticals. This is because software-based scanners offer superior price-performance ratios, support a broader range of barcode symbologies, and facilitate applications beyond track-and-trace, thereby resonating with many enterprises today. Big brands like Saks Fifth Avenue and Capital One have already begun to utilize Scandit solutions, and our customer list continues to grow.

As we move towards a more mobile workplace we can expect a major shift in the types of barcode scanners being used by even the largest enterprises. The laser scanner simply isn’t the best solution for many businesses, and its inability to meet these needs presents a gap for newer technologies to take its place. Here at Scandit, we hope to continue to fill that gap by offering businesses what they want: precise, intuitive technology with performance levels that can power any enterprise.


11 Sep, 2014

Scandit to Demo Wearable Scanning at Xamarin Evolve 2014


We’re excited to announce our upcoming participation in Xamarin Evolve 2014. Xamarin Evolve is the world’s largest cross-platform mobile development event. It will bring thousands of top developers to Atlanta for five days to hear from industry experts leading the way in cross-platform mobile app development.

We’re constantly talking about the importance of cross-platform app development, and we’re looking forward to showing attendees how they can utilize Xamarin and our Barcode Scanner SDK to optimize mobile device cameras for enterprise-grade barcode scanning performance on smartphones, tablets and wearable devices across multiple mobile platforms.

If you’re attending the event, you can find us in the demo area showcasing our mobile barcode scanning solution for Google Glass. We’ll also show attendees how they can develop interactive Google Glass apps using Xamarin’s framework and our Barcode Scanner SDK. Stop by for a glimpse into the world of hands-free scanning with Google Glass and see what Xamarin’s framework can do for Glass developers.

For a sneak peek check out our “Pick by Vision” demo app showcases and order fulfillment process utilizing Scandit’s barcode scanning technology on Google Glass. The video demonstrates the process of retrieving a pick list, scanning the items on the list and verifying your picks.

10 Sep, 2014

Scandit Speeds up Fatsoma Ticket Scanning Application for Event Promoters


 London, 10th September, 2014. With some of the season’s best music festivals still to come and Fresher’s Week looming for new university students, social ticketing platform Fatsoma is now offering a highly efficient and speedy way for event promoters to scan and verify tickets purchased on its website. A new app, based on the leading barcode scanning and data capture software from Scandit, will enable event door staff to process higher numbers of attendees quickly, and track attendance numbers and event metrics.

The Fatsoma app has been enabled by the Scandit Barcode Scanner SDK, a platform developed specifically for smartphone, tablet and wearable computing devices, and is being made available by Fatsoma following research amongst its event promotion customers.

“Promoters are always looking for the best ways to streamline entry to events,” said Chris Pearson, co-founder at Fatsoma. “Because our online platform is primarily aimed at students and young people, the events they attend often attract large numbers, and this presents a challenge for promoters and organisers. Our smartphone-based app is designed to provide a better experience for both the promoter and the attendee.”

Traditionally, promoters find it difficult to streamline event entry through barcode scanning without the need for expensive dedicated scanning hardware. However, the ubiquity of smartphones, combined with Fatsoma’s eticket ecosystem and the Scandit SDK, have produced a solution that is efficient, low maintenance and economical to operate.

“Promoters can get real-time updates on how the door is performing and keep track of how many people are in or out of the venue at a given time,” continued Pearson. “If people forget their tickets, door staff can search for customers’ orders using the app and allow them to enter. These large events can have several entry points and scanners, so the Fatsoma app ensures all the devices remain in sync to guard against ticket-re-use. The integration of the Scandit Barcode Scanner SDK helps promoters to deliver event attendance in real-time and reduce waiting times at the door. At one event earlier this summer one of our event promotion customers processed 600 attendees in just one hour.”

For more information about Scandit’s barcode scanner solutions, see www.scandit.com/products.

9 Sep, 2014

The Online Shopper and the Evolving Retail Landscape


A recent consumer experience study from UPS shows some exciting insights on the behavior of the modern online shopper and trends taking shape in the evolving retail landscape. The study provides data on the preferences of shoppers, a review of the current state of the retail industry and a look at the emerging impact from mobile influences and changing store dynamics. You can review the study in its entirety from UPS, but we’ve outlined some highlights below that are of importance to retailers and industry professionals.

State of the Industry

  • Retailer channels account for 43% of product searches via onsite browsing (18%), in-store visits (18%), or catalog shopping and promotional circulars (7%).
  • Over 80% of consumer product research takes place online, with 21% being done via mobile devices.
  • This year, over 50% of customers who purchased goods online opted to ship items to store for pickup, making Ship-to-Store a vital function of overall omnichannel success.

Mobile’s Emerging Impact

  • 46% of mobile and tablet users have made purchases on their device.
  • 65% of marketing emails were opened on mobile devices during Q4 2013.
  • 68% of shoppers prefer to visit a retailer’s full website, even when viewing on a tablet or smartphone.

Changing Store Dynamics

  • 36% of shoppers report comparing prices in-store.
  • 27% of shoppers are reading reviews and feedback from peers when in-store.
  • 20% of shoppers complain via social media if dissatisfied with a retail purchase.
  • 25% of shoppers want to checkout with their own mobile device using self-checkout applications in store.


Retailer’s should be leveraging mobililty in their omnichannel strategies by defining the optimal user experience and building a mobile roadmap to achieve those goals. Additionally, retailers should evaluate the role of mobile apps for their business. Apps such as self-checkout and mobile shopping can help drive sales and improve customer loyalty.

Store-based retailers should explore the technology that can be deployed to educate, inspire and service the shopper in-store. Utilizing technology like product locators to find inventory and forward-thinking with mPOS (point of sale) systems can lead to a better shopping experience that keeps consumers coming back again and again.

4 Sep, 2014

Online Mobile Shopping Surpasses Desktops for the First Time in the UK


For the first time ever, UK online shopping from mobile devices has surpassed the desktop. A recent IMRG Capgemini Quarterly Benchmarking Report shows that 52% of visits to online UK retailers were made via mobile devices, and 36% of sales are now completed on a smartphone or tablet device.

Mobile shoppingin the UK has increased quite a bit since 2010 when online visits via mobile devices were as low as 3%. This rapid growth is a definitive milestone for mobile commerce that reveals how important omnichannel retail marketing has become in recent years. With growth like this, it’s exciting to think about the progression to come as more and more mobile devices are purchased and used by consumers to purchase or research goods online.

This is a clear marker of the importance of adopting a retail omnichannel strategy that keeps shoppers engaged through in-store, online and mobile interactions. Mobile creates a new way of doing business for the average retailer. Now retailers have the opportunity to engage customers on the go through coupons, contests, special events, social media, email campaigns and gamification strategies. Shoppers can be reached anywhere, anytime and without being tied to a personal computer, and retailers should embrace these strategies and take advantage of the opportunity to drive new sales both in-store and online.

Read more about the report findings here.

3 Sep, 2014

Omnichannel Mobile Strategies Boost In-Store Sales for Retailers


A new retail marketing report from Forrester found that sales from US consumers that check the web before making in-store purchases are four times greater than online sales alone. This may come as a shock for many retailers who previously frowned on mobile use in store, or the “showrooming” trend that has become a new norm for today’s web influenced shoppers. Omnichannel mobile strategies are actually helping, not hurting, in-store sales across the US.

Cross-channel retail sales—defined by Forrester as transactions that are touched by a digital medium but not completed online—are slated to hit $1.4 trillion this year and $1.8 trillion by 2018. Offline sales, primarily influenced by the web, will comprise nearly 75% of the $475 billion in US retail growth anticipated between 2014 and 2018. This is due to the rising number of consumers who use their phones at home and in-store to research products before purchase.

Many believed that mobile shopping would hurt in-store sales, but this five-year study proves otherwise. As it turns out, most consumers use their phones in the “pre-shop” phase and not to complete purchases. This is because shoppers are more interested in researching the product location, comparing prices, and checking inventory before making a trip to a brick and mortar location to complete their purchase in person.

This is good news for retailers who have yet to embrace an omnichannel marketing strategy. By creating employee and consumer-facing apps that help shoppers, retailers can take advantage of this trend that is quickly becoming the new norm for today’s mobile consumer.

Read more about the study and it’s findings here.

26 Aug, 2014

Self-Checkout Apps Drive Efficiency and Increase Brand Loyalty


Recently, an article in European Supermarket Magazine discussed the impact of self-checkout apps for smartphones on European supermarkets. Their findings suggest that self-checkout apps are improving the shopping experience by driving efficiency in-store and increasing brand loyalty for retail chains across Europe. This isn’t surprising, but it’s encouraging for retailers who are just starting to embrace the omnichannel retail strategy.

Self-checkout apps for mobile devices help retailers encourage customers to use self-checkout devices in-store without having to invest in the traditional hardware to do so. This frees up valuable store real estate, and saves overhead while empowering customers to take control of their shopping experience. It also increases the speed at which customers can shop, allowing retail chains to process customers more efficiently.

Self-checkout apps are beneficial for the shopper as well. These apps empower customers to skip lines by utilizing in-store self-scanning and check-out with their phone in one simple step. This saves them time, and if partnered with a shopping list feature, can greatly increase their efficiency and in-store shopping experience.

These applications are quickly being adopted as part of omnichannel retail strategies across Europe and in the United States. By creating mobile apps for retail stores, retailers can provide more touch-points for shoppers to interact with their brand. This helps increase consumer satisfaction and brand loyalty over time, which keeps them coming back again and again.

Read more about the article here.