16 Dec, 2014

Barcode Scanning in Mobile Shopping Apps Skyrockets on Black Friday

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SAN FRANCISCO, Calif. — December 16, 2014Scandit, developer of the leading software-based barcode scanning solutions for smartphones, tablets and wearable devices, today announced that consumers scanned more than 4.5 million barcodes with Scandit-powered mobile shopping apps this Black Friday. Mobile shopping apps that utilize Scandit technology experienced a significant increase in mobile barcode scanning this year, with some US-based apps experiencing as much as a 40x increase over last year, while total scan volume among mobile apps that utilize Scandit more than doubled year-over-year.

Mobile applications with in-app barcode scanning empower consumers in entirely new ways, enabling them to avoid long checkout lines through smartphone-based self-checkout, capture and save product information, compare prices in real-time, submit or view user reviews, build and share lists, find items while in-store, and more. The increase in mobile barcode scanning during the shopping experience points to a broader trend: consumers, especially consumers born after 1980, are using smartphones and tablets more than ever to make purchasing decisions, both online and offline.

An October 2014 survey conducted by Harris Poll on behalf of Dynatrace found that among U.S. owners of smartphones and tables, 37 percent favor mobile shopping over in-store shopping, 56 percent plan to search or shop for gifts on their mobile devices this holiday season (up seven percentage points since last year) and a more than a quarter will make purchases on their mobile devices even while in-store. Highlighting the importance of a superior mobile shopping experience, the survey also found that 46 percent of mobile device owners will shop elsewhere if a mobile site or app fails to load in three seconds or less, up 9 percentage points from last year, and once they connect, 80 percent say they will abandon a mobile app or site if it is buggy, slow or prone to crashes, and shop elsewhere.

“Our findings and those from market research firms suggest that a majority of the time consumers spend making purchasing decisions is on mobile devices. Mobile commerce—or m-commerce—is a growing component of the modern shopping experience,” said Samuel Muller, CEO of Scandit. “Retailers now recognize the power of barcode scanning in the context of high performance, reliable native mobile applications. By providing an excellent m-commerce experience, retailers are better equipped to keep customers engaged, drive sales, and increase customer loyalty and retention.”

Building on the success of its software-based barcode scanner—used on more than 50 million mobile devices worldwide—Scandit recently launched the Mobile App Suite for Retail, which integrates enterprise-grade scanning with customizable applications and back-end services for a variety of use cases including self-checkout, mobile point-of-sale (mPOS), clienteling, mobile shopping, shopping lists and procurement.

“We expect the trend of mobile-enabled commerce to continue throughout the 2014 holiday shopping season and into 2015 and beyond, underscoring the need for retailers to provide consumers with an excellent mobile shopping experience, including the use of native applications featuring next-generation barcode technology,” Mueller concluded.

About Scandit

Scandit delivers high performance mobile solutions for smartphones, tablets and wearables, designed to transform consumer engagement and operational efficiency for today’s forward-looking enterprises. Scandit solutions are built on its patented software-based barcode scanner and are used in a variety of industries including retail, manufacturing and logistics. With more than 15,000 licensees in 80 countries, Scandit processes hundreds of millions of scans per year and develops enterprise-grade solutions for many of the world’s most prestigious brands including Ahold, Bayer, Coop, Homeplus (Tesco), NASA and Saks Fifth Avenue. Founded in 2009 by a group of researchers from MIT, ETH Zurich and IBM Research, today Scandit and its network of global integration and technology partners are pushing the boundaries of mobile AIDC (automatic identification and data capture), delivering ground-breaking identification and data capture applications to customers. For more information visit www.scandit.com.

 

11 Dec, 2014

Holiday Greetings from Scandit

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The Happiest of Holidays

We want to wish all of you the happiest of holiday seasons. Your ongoing support fuels our passion to create incredible technology. 2014 has been a monumental year, and 2015 will be even sweeter.

To celebrate we’re offering 16% off* the first year of our list pricing for all new account signups before the end of the year. Simply use the coupon code 5YEARSOFSCANS during checkout to access your discount. View our plans today, or feel free to contact us with any questions or comments.

Enjoy your holiday!

The Scandit Team

9 Dec, 2014

Smart Glasses and the Enterprise: What We Know and What We Can Expect

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There’s been a lot of discussion about the value of smart glasses for the enterprise. Are they worth it? Will they fail? What’s the ROI? Although few businesses have adopted smart glasses, and despite an ecosystem of uncertainty, there are already some examples where smart glasses are bringing value to the table. Myths and misconceptions abound, here is what the pros know right now about smart glasses in the enterprise:


There is no proven market leader, but that shouldn’t deter adoption of smart glasses.

As a recent article aptly points out, smart glasses are a new thing. So new, that a market leader has yet to emerge as a main contender in the smart glass space. It’s likely that many products may come and go in the next few years, but it’s safe to say that smart glasses are here for the long haul. Many use cases are just being discovered, or are in development, and could have broad implications across several industries in the years to come. So no matter what the future holds for smart glasses, market uncertainty or potential product changes shouldn’t deter you from thinking about them as a solution for your business.


Smart glasses are being tested in the workplace, and the results are promising.

Almost all news coverage of smart glasses has surrounded consumer use, but what’s not often discussed is the viability of these devices in the workplace. Ongoing product testing and pilot programs are already underway as enterprises give smart glasses a try, and the results are promising. Increased worker productivity, improved safety and greater overall efficiency are just a few of the potential benefits wearables are offering the enterprise. While all the benefits may not be clear right now, one thing is: those businesses that harness creativity with smart glasses early on will have an advantage. Trends such as Bring Your Own Device (BYOD) and the Consumerization of IT have primed organizations to be more experimental with emerging devices. Collaboration is already happening between major players as the value of smart glasses becomes more visible, and we can expect more big things to come in 2015.

Privacy isn’t as much of a concern in the workplace.

A lot of the discussion surrounding wearable tech has focused on privacy concerns. Many of these concerns are valid, but don’t necessarily apply to the workplace. The privacy concerns held by wearable tech naysayers tend to be focused on the issues that will plague consumers, not enterprises. Enterprises generally have privacy policies in place and IT departments that can address many of the popular fears with privacy protocols, and workers already have expectations about being recorded or tracked at work. In reality, the popular concerns aren’t that concerning for professionals.

Technology is advancing quickly—making wide-scale adoption a reality.

Just like any new technology, smart glasses were initially difficult and expensive to produce, but as they continue to take off with consumers and businesses, we can expect prices to drop dramatically, making wide-scale adoption a more affordable solution. With new consumer smart glass models scheduled to hit shelves in early 2015, prices are already dropping. Remember what happened with smartphones? Early smartphones originally cost thousands of dollars, but now an average consumer can grab one for under $100. It’s safe to assume that a similar trend will develop with smart glasses moving forward. So if you were waiting for the right time, it’s just around the corner.

All in all, smart glasses are set to shake things up for many workplaces. They could help employees become more efficient in their roles, create safer working environments and drastically reduce human error on the job. They are just starting to make a splash, and forward thinking enterprises should think about giving them a try in 2015.

4 Dec, 2014

A Gift for You on Scandit’s 5th Birthday

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This week marks Scandit’s fifth birthday! In the past five years the Scandit community has grown to include over 15,000 licensees in 80 countries, processing hundreds of millions of scans per year. We’ve been honored to serve companies all over the world, including some of the most prestigious brands, such as Ahold, Bayer, Coop, Homeplus (Tesco), NASA, Party City, Saks Fifth Avenue and Shell. We couldn’t have made it without your dedication and support.

To celebrate the occasion we’re offering 16% off* the first year of our list pricing for all new account signups before the end of the year. As a symbol of our dedication to innovation, as well as our 5th year as a company, the discount of 16% is the rounded product of five multiplied by Pi. Because seriously, who doesn’t like Pi? Simply use the coupon code 5YEARSOFSCANS during checkout to access your discount. View our plans today, or feel free to contact us with any questions or comments.
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*Promotion only applies to the first year of list pricing for new accounts. Valid until December 31st, 2014.

20 Nov, 2014

Choosing the Best Barcode Scanner in 2015: Understanding Total Cost of Ownership (TCO)

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Imagine you’re a manager who needs to purchase barcode scanners for 100, or even 1,000 employees. Which devices should you purchase? Should you choose a traditional mobile computer, or are smartphone devices a reliable and cost effective alternative?

In order to help answer this question, we developed a comparison of the cost and feature differences between popular barcode scanning devices. The comparison focuses on establishing one of the most important metrics for decision makers: total cost of ownership (TCO).

View Barcode Scanner TCO Comparison

The Juicy Stuff

  • A popular mobile computer can cost over 5x as much as a rugged smartphone throughout the lifetime of the device, despite having less functionality.
  • Rugged smartphones produced by traditional barcode scanning hardware manufacturers cost almost 3x as much as alternatives over the lifetime of the device, despite having less functionality.
  • Even a relatively expensive and fully featured device like the iPhone 6 (with a IP68 rugged case) is cheaper than alternative rugged smartphones produced by traditional barcode scanning hardware manufacturers.

The Fine Print

Our comparison found that the TCO of the Motorola MC3190 mobile computer is 512% more than that of a Kyocera Brigadier industrial smartphone running Scandit, and 280% more than a ruggedized, encased iPhone 6 running Scandit. Additionally we found that the TCO of the Honeywell Dolphin 70e industrial smartphone is 287% more than that of a Kyocera Brigadier rugged smartphone running Scandit, and 157% more than that of a ruggedized, encased iPhone 6 running Scandit. For a complete explanation of our calculations see the web page.

Let’s See How That Scales

Strap in and hold on:

Lifetime TCO Calculations (4 yrs)
10 Devices
100 Devices1000 Devices*5000 Devices**
Kyocera Brigadier w/ Scandit
$14,780$147,800$1,330,200$5,912,000
Encased iPhone 6 w/ Scandit
$27,000$270,000$2,430,000$10,800,000
Honeywell Dolphin 70e
$42,440$424,400$3,819,600$16,976,000
Motorola MC3190
$75,780$757,800$6,820,000$30,312,000

*10% Volume discount applied

**20% Volume discount applied

But Can Smartphones Actually Scan Barcodes Reliably?

The truth is that enterprise-grade, camera-based barcode scanning has been a reliable alternative to laser scanning for several years now, and it’s continuously improving. Here are three things to think about if you doubt the power of smartphone-based barcode scanning:

1)   Watch this.

2)   Even Honeywell is in the smartphone business these days.

3)   Still aren’t convinced? Ok. Download this and test for yourself.

Even traditional manufacturers of barcode scanners have introduced a new class of smartphone devices designed to ease the passing of the traditional mobile computer. These companies are relying on the trust they’ve built through their strong market positions as well as the high cost of legacy scanning solutions to demand higher prices for their hardware and software than comparable solutions.

Why Our Numbers Are Conservative

Total Cost of Ownership (TCO) is calculated by assessing two categories of costs over a 4 year period: hard costs and soft costs. Hard costs involve the device itself, the software that runs on it and associated software development costs; while soft costs involve the training, operation and downtime costs.

We suspect that both our hard costs and soft costs are overstated for iOS and Android-based smartphones. The hard costs of these devices may be overstated because the VDC study we used to for our calculations was developed in the era of Windows CE. Many traditional mobile computer devices operate on Windows CE or Windows Mobile, which have higher associated development costs due to the difficulty of programming and the likelihood of bugs. Another consideration that could impact costs is that not all employees necessarily need dedicated scanning devices, and apps that leverage a smartphone’s camera can be extended to employees personal devices via BYOD policies. Additionally, soft costs such as training are likely overstated for iOS and Android-based smartphones due to the familiarity of the devices to users and the consumerization of IT trend.

The Conclusion

Smartphone-based barcode scanners can be significantly more cost-effective than traditional alternatives, while providing access to a broader range of functionality.

Additionally, it appears that while smartphones produced by traditional barcode scanner hardware manufacturers are an attempt to evolve from their traditional product offerings, the hardware is underwhelming (see comparison) and is currently sold at non-competitive price points.

The dramatic price gap between the systems offered by traditional scanner hardware manufacturers versus the systems that leverage Scandit’s agile smartphone-based barcode scanning software represents the power software has to reshape traditional markets. As they would say in Silicon Valley both mobile and software are eating the world. Yum.

Disagree? We’d Like to Hear from You

If you have questions or challenges to the assertions made in this blog post we invite you to email us, and we will attempt to address all of your questions and comments in a follow-up post.

 

18 Nov, 2014

Retailers Who Get Mobile Commerce Right Are Winning

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A recent Q3 Performance Index released by MarketLive reveals some exciting data about the change in smartphone m-commerce shopping habits. Pulling from their own customer traffic and conversion data, MarketLive calls on retailers to acknowledge and face the growing demands of mobile commerce. The report makes it very clear that a strong mobile strategy is no longer optional for retailers.

Here are some of the overall highlights for Q3:

MarketingLive Performance highlights

Image from MarketLive, click to enlarge.

The data shows a continuing trend that shouldn’t be ignored: retailers who get mobile commerce right are winning. Having a strong mobile strategy in place puts mobile omni-channel retailers in a position to capitalize on the growing number of m-commerce shoppers who may use smartphones at various points in the shopping process. By providing multiple touch points, retailers can capture customers at any phase whether they are researching a product for the first time, or making a purchase directly from their device. A customer may do product research using a smartphone before visiting a store to inspect in person, and then purchase online at home using another mobile device or PC. No matter what customers do, retailers should be aware of these changes and seek to provide an engaging experience that addresses mainstream mobile commerce habits. Otherwise, customers will continue to seek out stores that provide a smooth mobile shopping experience.

The full report is available for download (registration required).

12 Nov, 2014

Blink to Scan: Mobile Order Fulfillment

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Last month we traveled to Berlin to attend the 2014 German Logistics Congress, where our CTO, Christian Floerkemeier, presented Scandit’s software-based mobile order fulfillment solutions. In his talk Christian discusses Scandit’s soon to be released Mobile App Suite for Transport & Logistics as well as the Pick by Vision demo app that enables hand-free barcode scanning to retrieve pick lists in warehouse environments using Google Glass.

After his talk, Christian was interviewed by a representative from the German Logistics Congress about Scandit’s technology and the future of Pick by Vision. Check out the complete presentation on mobile order fulfillment and watch the video [in German] of Christian’s interview to learn more about our exciting solutions for the logistics industry.

 

6 Nov, 2014

VDC Research Recognizes Scandit’s Revolutionary Approach to Software-Based Scanning in Retail

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Press Release

VDC RESEARCH RECOGNIZES SCANDIT’S REVOLUTIONARY APPROACH TO SOFTWARE-BASED SCANNING IN RETAIL

San Francisco, November 6, 2014. Scandit (www.scandit.com), a developer of the leading software-based barcode scanning and data capture platform for smartphones, tablets and wearable computing devices, has received market recognition from industry analyst firm VDC Research for its revolutionary approach to Automatic Identification and Data Capture (AIDC) in retail. VDC provides commentary on the Bring Your Own Device (BYOD) trend in enterprises and its impact on the barcode scanner market highlighting Scandit’s new Mobile App Suite for Retail, an integrated suite of mobile apps that enhances the consumer shopping experience and retail operations, providing fully customizable, cross-platform mobile applications for retail employees and customers.

In the recent blog article entitled, “Barcode Scanning – Now More About Software Than Ever Before,” Richa Gupta, Senior Analyst at VDC Research Group, writes; “Using a device’s built-in camera Scandit’s software platform allows for camera-based barcode scanning at any angle and with high read rates.” In addition, she explains, “Their software platform also provides features such as cloud services and the ability to easily perform software updates and maintenance.”

The blog post outlines high-profile clients already utilizing Scandit’s barcode scanner platform for a variety of retail use cases, such as Ahold, Homeplus (Tesco), and Saks Fifth Avenue, and details the customizable applications available as part of the new suite, including application templates for Mobile Shopping (mShopping), Self-Checkout, Shopping List, Clienteling, Procurement, and Mobile Point of Sale (mPOS). Gupta adds, Each of these templates currently contains a combination of several modules: Product Data Cache, List Management, User Management, Barcode Scanner, Analytics, Push Notifications, Sharing, and Payment… In the world of retail, mobile-assisted shopping and mobile self-scanning are becoming very popular trends. Scandit’s platform allows customers shopping at brick-and-mortar retail locations to use their own personal devices to scan items while they shop, thereby saving time and also cutting costs for the retailer.”

Samuel Mueller, CEO of Scandit, says; “We believe that our Mobile App Suite for Retail marks a sea change in the way that retailers and consumers can embrace and leverage mobile commerce to enhance the shopping experience by leveraging BYOD software-based scanning applications based on advanced AIDC functionality. The feedback of industry analysts, such as VDC Research, in recognizing the trends in mobile shopping that we are helping to lead, and the disruptive nature of our technology to the continued use of expensive dedicated scanning devices, will help us gain wider industry awareness and adoption of these new mobile technologies.”

Further information about the Mobile App Suite for Retail can be found at: http://www.scandit.com/products/mobile-app-suite-retail/

About Scandit

Scandit delivers high performance mobile solutions for smartphones, tablets and wearables, designed to transform consumer engagement and operational efficiency for today’s forward-looking enterprises. Scandit solutions are built on its patented software-based barcode scanner and are used in a variety of industries including retail, manufacturing and logistics. With more than 15,000 licensees in 80 countries, Scandit processes hundreds of millions of scans per year and develops enterprise-grade solutions for many of the world’s most prestigious brands including Ahold, Bayer, Coop, Homeplus (Tesco), NASA and Saks Fifth Avenue. Founded in 2009 by a group of researchers from MIT, ETH Zurich and IBM Research, today Scandit and its network of global integration and technology partners are pushing the boundaries of mobile AIDC (automatic identification and data capture), delivering ground-breaking identification and data capture applications to customers. For more information visit www.scandit.com.

 

Further information:

Ascendant Communications

E-mail for US & Europe: scandit@ascendcomms.net

US contact – Jessica Mularczyk: 508-498-9300

Europe contact – Julie Kirby: +44 (0) 7956 955625

5 Nov, 2014

Thinking about BYOD? Your Employees May Already Be Living It

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If you work for a large enterprise, chances are you’re likely using a personal smartphone or tablet for work purposes. The Bring Your Own Device (BYOD) trend is here, whether employers are embracing it or not.

A recent study from Gartner reports that 40% of U.S. consumers who work for large enterprises are using their personal devices for primary or supplemental business processes. The study surveyed 4,300 U.S. consumers about their technology usage and attitudes to gain insight into how devices are used for work and play. The results may be a bit surprising to some.

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25% of those surveyed about their use of personal devices at work reported that it was required by the employer. Somewhat surprisingly, only half of the remaining 75% of people who chose to use their own devices at work reported doing so with employer knowledge. Just going to show that enterprise employees are using their own devices for work whether employers want them to or not. This is something that large enterprises should take into consideration when considering the BYOD trend and it’s adoption.

PersonalDevice

 

While many CIO’s remain wary of security concerns related to BYOD policies, this data shows that adjusting IT policies to address employee use may be required. If employees are using their own devices without proper security measures or employer knowledge, it could me more of a concern than BYOD itself.

You can read more about the study and results from Gartner.

28 Oct, 2014

Scandit 2014-2015 Winter Events Calendar

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As fall quickly passes us by we’re excited to look towards the coming winter months, when we’ll be showcasing our technology at a variety of conferences and events around the globe.

This winter features a mix of retail, logistics and mobile technology conferences taking place across Europe and North America. Check out our schedule:

DatesEventLocation
01/11/15-01/14/15NRF Big ShowNew York NY (USA)
02/14/15-02/16/15EuroCISDüsseldorf (Germany)
03/02/15-02/05/15Mobile World CongressBarcelona (Spain)
03/23/15-03/26/15ProMat 2015Chicago IL (USA)

We also frequent mobile developer meetups in the San Francisco Bay Area, Zurich and across Europe, so feel free to get in touch anytime if you’d like to meet up with one of our team members!

If you’re attending any of these events and would like to meet a Scandit executive or associate, simply tweet at @scandit during the event!