23 Oct, 2014

Are Mobile Apps Reshaping The Retail Industry?


Let’s face it: the ubiquity of mobile devices has forever changed the face of the retail industry for the better. Thanks to mobile technology, both shoppers and retailers are able to connect in new ways that have become the driving influence on the future of the industry. Mobile adoption has successfully bridged a long empty gap with customers, and provided a platform for retailers to build stronger relationships and streamline operations.

For Customers
Customers are now armed with mobile devices everywhere they go, empowering them to use mobile apps to improve their shopping experience. For them it’s personal. Whether it’s real time price comparison in-store, gathering detailed product information and user reviews or speeding up the checkout process, customers are using mobile apps to drive their own shopping experience. This gives customers the opportunity to be better informed and make smarter shopping decisions on-the-go or at home, no matter what time of day they want to shop. With today’s mobile apps it has never been easier to be a shopper. But if retailers don’t court the mobile consumer and ignore the desire for a more personalized experience, they will likely go elsewhere to shop. Consumers have mastered mobile apps, and they expect retailers to do the same in today’s mobile world.

For Retailers
Smartphones, tablets and wearable devices present retailers with new opportunities for engagement with customers that previous technology and dedicated devices couldn’t deliver. Retailers now have the ability to build robust personal relationships with individual customers based on their preferences, shopping styles, and mobile interaction. Consumer-facing retail apps allow retailers to sell to customers anywhere, whether they are sitting in their living room or traveling on an airplane. These new channels also provide unparalleled chances to run loyalty programs for returning customers, provide offers to new customers, and promote their latest products directly to customers via mobile apps. By catering to the mobile consumer, and leveraging the possibilities of mobile apps, retailers can increase customer loyalty and drive sales like never before.

Beyond interaction, mobile is also redefining the in-store experience with innovative employee-facing apps that power personalized clienteling services, have mobilized the checkout process and streamlined back of store operations. By mPOS apps freeing up valuable front of house real estate, clienteling and procurement apps speeding up internal operations and a variety of consumer apps fueling a new type of customer experience, mobile apps are facilitating new possibilities for all.

All in all, mobile applications are now driving a new era of retail by making it possible to unify existing channels while supporting, redefining and improving upon the existing retail processes.

21 Oct, 2014

Cassandra, Big Data Management and the Internet of Things


Every year, Scandit processes hundreds of millions of barcode scans from all around the world. Have you ever wondered what happens to all the data? We use a cloud-based data center to manage a robust backend infrastructure that administers our device and license system, provides users with valuable scan insights and reports scan performance through a real-time ‘Scanalytics’ Dashboard.

photo 4Last week, Scandit hosted an Internet of Things (IoT) Meetup at our Zurich Office, where our COO and co-founder, Christof Roduner, discussed how we use Cassandra to manage the large amounts of data produced by mobile and wearable devices scanning thousands of barcodes with Scandit technology on a daily basis. Using Cassandra, we manage a scalable backend that stores billions of scan records and supports a large number of concurrent client requests. With multiple data centers, and a wide rows data model, we run a low maintenance infrastructure that adapts as our customer base grows. Check out the full presentation to learn more.

The Meetup also featured other local Zurich speakers in the IoT space. Joël Gähwiler, who is studying interaction design at the Zürich University of Arts presented Shiftr.io, a new multi-protocol data visualization and connectivity platform for the Internet of Things. Hannes Gassert, a technology entrepreneur, presented Opendata.ch, an association he co-founded to make data available and accessible – for more transparency, innovation and efficiency.Screen Shot 2014-10-21 at 12.19.37 PM

Altogether, the IoT Meetup was a fun evening of discussion and education surrounding big data management, product interaction, and the Internet of Things. All of which are important subjects of daily interest for the members of the Scandit team.

16 Oct, 2014

If Barcodes Could Sing: Barcode Music

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At Scandit, we are always on the lookout for the latest creative uses for the barcode. We’re big fans of barcode art, poetry and now, music. This week, we came across a particularly exciting barcode that caught our eyes—and ears—as Moscow-based artist and engineer, Dimitry Morozov, released a barcode tattoo scanner that plays sounds upon decoding his 8-by-3-inch barcode tattoo.

“I wanted to combine two passions—electronic music and robotics—and I already had tattoos.” –Dimitry Morozov, Artist and Engineer

Morozov’s tattoo isn’t your average barcode. The artist and self-taught engineer designed the tattoo himself and retrofitted a barcode scanner using a stepper motor and Nintendo Wii remote to guide the sensors along his arm. Using the Wii remote accelerometer, Morozov can move his arm to adjust the tones distortion while reading the barcode.

While some people may not be crazy about the monotone barcode music, we think the device is very unique and we celebrate Morozov’s creative spirit for showing us something we have never seen before. You can read more about the device, and see it in action below.


14 Oct, 2014

Will Wearable Tech Change The Way We Fly?


Wearable technology might play a role in improving your next travel experience as airlines adopt new methods for checking-in and boarding passengers for flights. Virgin Atlantic recently finished a six-week trial of wearable devices at London’s Heathrow Airport. Virgin utilized Google Glass and the Sony SmartWatch to upgrade the flight experience at the gate.

Passengers on Virgin Atlantic flights were greeted by name upon check-in, and were sped through the boarding process by wearable technology utilized by airport staff. Virgin Atlantic staff were able to provide up-to-the-minute flight information, boarding times and flight updates to travelers with the blink of an eye, or the flick of a wrist, providing what many felt to be a smoother flight procedure.

After a brief adjustment period, airport staff reported that they felt comfortable with the devices and empowered to provide travelers with a better overall experience. With the reduction of paperwork, Virgin also saw an increase in productivity. While this is only a trial, recent survey data suggests that the majority of travelers are already on board with the use of wearable tech at the airport.

While we haven’t heard any reports of airport staff using wearable devices to scan boarding passes, we expect to see this in the future as the adoption of these devices becomes more common across the industry. With wearable barcode scanning already a reality with Scandit, we think it’s only a matter of time.

9 Oct, 2014

Scandit Live: From Xamarin Evolve


This week we are coming to you live from Xamarin Evolve 2014—one of the world’s largest cross-platform development conferences— where we are exhibiting the enterprise-grade performance of Scandit’s mobile barcode scanner SDK to hundreds of developers from around the world.


The Scandit team will be on the ground for the rest of the week demoing barcode scanning for Android, iOS and Google Glass to attendees. We’re also holding a barcode scanning competition at our exhibit booth with our conference application, Scandit Race. If you’re attending, stop by to learn more and take part in our scanning competition to see who’s got the fastest scan hands around.

Xamarin is one of Scandit’s app development framework partners. The Xamarin platform allows developers to create mobile apps for iOS, Android and Windows Mobile using a single C# code base. The consolidation of source code allows developers to take their apps to market across platforms at a quicker rate than if they were developing upon each platform natively, while also reducing the costs of production.


Stay tuned for pictures and more Xamarin Evolve updates by following us on Twitter.

7 Oct, 2014

Scandit to Meet with Top European Retail Executives at NG Retail Summit


We’re excited to announce our participation in the upcoming NG Retail Summit Europe next week in Scotland, where we’ll be meeting with top European retail executives to discuss the latest mobile trends and solutions to advance the retail shopping experience.

Many European retailers have already seen some of the benefits behind adopting mobile retail strategies, but most are still behind the curve. We’re thrilled to be able to sit down and talk about the retail applications we can offer businesses across Europe as they build out their mobile strategies for customers and employees alike.

If you’re going to be attending the summit and would like to schedule a meeting with a Scandit representative, contact us today.

2 Oct, 2014

Why Choose Scandit?: See What Our Customers Are Saying


Scandit barcode scanning technology is used by some of today’s biggest brands across the globe, but why? We asked some of our customers why they chose to integrate Scandit technology into their solutions, and here is what they had to say about their experience.

“Out of Milk’s initial feature set was to make it easy to create a list and also give users the ability to scan items into their list. With Scandit we’ve found the right barcode scanning technology to equip our clients with a simple and intuitive tool.”

Marvin Paul, Co-Founder at Capigami Inc. and Founder of Out of Milk

“Our mobile technology offering to our internal clients is an important part of our service platform. Scandit provides us a key piece of technology that enables us to scan our product, thus ensuring accurate data entry, product identification, and ease of use.”

Greg Groves, Chief Information Officer at American Woodmark Corporation

“Scandit’s technology allows Shopkick to reward shoppers just for interacting with products and our partners reap the benefits: a proven increase in sales as a result of product interactions.”

Cyriac Roeding, CEO of Shopkick

“Our vision to create a cost effective, accessible and reliable ticket scanning solution came true.”

Chris Pearson, Founder of Fatsoma

“Ex Libris intended to develop a mobile application with reliable scan technology and the ‘Swiss-made’ Scandit SDK stood out above the competition.”

Daniel Roethlin. CEO of Ex Libris Inc.

If you’re interested in reading more about Scandit’s success and customers, check out our customer case studies to see how we can help make your applications or mobile retail solutions come to life.

1 Oct, 2014

Scandit Poised to Reinvent Retail Landscape with New Suite of Mobile Apps

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Scandit Poised to Reinvent Retail Landscape with New Suite of Mobile Apps

Enterprise-ready apps leverage mobile devices to power multichannel retail strategies

San Francisco, 01 October, 2014. Scandit (www.scandit.com), developer of the leading software-based barcode scanning solution for smartphones, tablets and wearable devices, has released an integrated suite of mobile apps to enhance the consumer shopping experience and retail operations. Scandit’s Mobile App Suite for Retail provides a series of fully customizable, cross-platform mobile applications for retail employees and customers including: Clienteling, Mobile Point of Sale (mPOS), Mobile Shopping (mShopping), Self-Checkout, Shopping Lists and Procurement. This suite of retail apps successfully powers multichannel retail strategies from the back of house to the sales floor, and beyond.

Scandit has leveraged the ubiquity of mobile devices and the consumerization of IT trend in the workplace to create a mobile suite that will allow retailers to adopt consumer and employee-facing apps with unprecedented ease for rapid time to market. “In order to compete in today’s environment, retailers need to deliver a highly differentiated mobile experience for shoppers and employees, but many don’t have the in-house resources to develop these applications” said Samuel Mueller, CEO at Scandit. “We deliver an innovative set of fully customizable but functionally complete retail apps, which are easy to integrate with existing systems, allowing the retailer to customize and deploy the apps rapidly—without the high cost of development.”

Scandit’s pioneering app suite has successfully lowered the barrier of entry for retailers to adopt mobility across a variety of use cases. “Retail chains are seeking new and innovative ways to engage customers and manage their operations”, continued Mueller. “Our Mobile App Suite bridges this gap with fully customizable and vertically integrated applications that empower the retailer and the customer simultaneously.”

Built on the success of Scandit’s software-based barcode scanner, which is utilized on over 50 million mobile devices worldwide, the Mobile App Suite for Retail integrates Scandit’s enterprise-grade scanning performance and functionality as a critical component for retail success. It’s a true one-stop shop that retailers can rely on to build out a robust mobile strategy that will engage customers, streamline operations and drive sales.

Further information about the Mobile App Suite for Retail can be found at: http://www.scandit.com/products/mobile-app-suite-retail/

About Scandit

Scandit delivers high performance mobile solutions for smartphones, tablets and wearables, designed to transform consumer engagement and operational efficiency for today’s forward-looking enterprises. Scandit solutions are built on its patented software-based barcode scanner and are used in a variety of industries including retail, manufacturing and logistics. With more than 15,000 licensees in 80 countries, Scandit processes hundreds of millions of scans per year and develops enterprise-grade solutions for many of the world’s most prestigious brands including Ahold, Bayer, Coop, Homeplus (Tesco), NASA and Saks Fifth Avenue. Founded in 2009 by a group of researchers from MIT, ETH Zurich and IBM Research, today Scandit and its network of global integration and technology partners are pushing the boundaries of mobile AIDC (automatic identification and data capture), delivering ground-breaking identification and data capture applications to customers. For more information visit www.scandit.com.

Further information:

Ascendant Communications

E-mail for US & Europe: scandit@ascendcomms.net

UK enquiries to: Julie Kirby, jkirby@ascendcomms.net, +44 (0) 7956 955625

25 Sep, 2014

50 Shades of Barcode

barcode art

If you’ve followed our blog in the past, you know that barcode haikus —or the Haikode— are a favorite of ours at Scandit. With the fall season just beginning, it’s time for another series of barcode haikus to celebrate our true love for the art of the barcode.

My Sweet Barcode Love
My sweet barcode love
I’m sorry you were damaged
We will scan again

Truth Between Lines
Taking my sweet time
Reading between those dark lines
I see who you are

Blurred Beauty
Black and white beauty
While my focus is a blur
My love will never wane

Inner Truth
Despite your dim light
My inner scanner reads true
To decode only you

Feeling inspired? Tweet your Haikode and share with @Scandit!

23 Sep, 2014

Aztec Code: Exploring the Aztec Barcode Type

Aztec Code

Aztec Code is a barcode type invented by Andrew Longacre, Jr. and Robert Hussey in 1995. It is a 2-D symbology that encodes data in square rings around a bulls-eye pattern that draws its name for its resemblance to an Aztec Pyramid. Unlike some other 2D barcode types, the Aztec code has the potential to use less space than other matrix barcodes because it does not require a surrounding blank “quiet zone.”

The Aztec Code is most commonly used today by transportation, commercial and automotive industry professionals. It’s the code of choice for the International Air Transport Association, where it’s used on all boarding passes. The Aztec code can also be found on print-at-home and mobile device tickets used by many train lines across the globe. Its widespread popularity stems from the fact that the barcodes themselves can withstand poor resolution or printing and still be decoded properly. This makes them perfect for mobile or printable ticketing scenarios.

In addition to many other symbologies, the Scandit Barcode Scanner SDK supports camera-based Aztec barcode scanning on iOS or Android through smartphones, tablets and wearable devices in our 4.3.0 SDK beta release. You can download a copy of our SDK and start scanning Aztec barcodes today by signing up for an enterprise or professional trial account.aztec code