Scandit CTO Christian Floerkemeier demystifies the QR Code on Swiss National Televison
Ever wonder how QR codes work? How they’re created? Last week our CTO Christian Floerkemeier was featured in a enlightening piece on Swiss National Television that took an in-depth look at the technical side of the QR code. The show, Einstein, reports weekly on science and engineering issues. One of last weeks topics was 1D and 2D code scanning with mobile phones–including how QR codes are generated, how they are decoded with a cell phone and how they are used. Christian also examines how scanning a 1D barcode with a cell phone is much harder than QR codes, and how our start-up Scandit has approached problem in providing one of the best solutions world-wide.
Check out the video here (In German):
Why NFC tags will not replace the barcode: Millions of products would need re-design
In our previous post in our “barcode vs. NFC” blog series, we talked about the prohibitive cost of NFC tags as replacements for barcodes on consumer products. In today’s post, we’ll discuss the number “two” reason why we believe that NFC tags won’t replace barcodes any time soon on product packaging: the need to …
NFC tags are too expensive
In our previous “barcode vs. NFC” post, we argued that NFC tags will never replace the barcode on product packaging and we provided five reasons why. In today’s post, we’ll investigate one of those reasons in more detail: the high cost of NFC tags compared to barcodes. An NFC tag is a miniature radio module. …
Case Study: QThru™ offers mobile self-checkout powered by Scandit
Today we’re excited to release a brand new case study that details the integration of our Scandit SDK with the awesome mobile shopping and checkout platform QThru. Through its scalable cloud-based shopping platform, QThru enables the creation of retailer-branded mobile shopping applications that feature self-checkout, couponing, product information and store location. QThru realized that through …
The Convergence of Physical and Digital Commerce: The Present
Last week we examined how technologies such as the barcode and the Internet acted as milestones in the evolution of commerce, and this week we’ll continue the discussion by taking a look at the present state of the marketplace. We’ve analyzed the landscape and found three major ways that people shop these days: Brick-and-mortar Shopping …
