Self-Checkout Apps Drive Efficiency and Increase Brand Loyalty

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Recently, an article in European Supermarket Magazine discussed the impact of self-checkout apps for smartphones on European supermarkets.  Their findings suggest that self-checkout apps are improving the shopping experience by driving efficiency in-store and increasing brand loyalty for retail chains across Europe. This isn’t surprising, but it’s encouraging for retailers who are just starting to embrace the omnichannel retail strategy.

Self-checkout apps for mobile devices help retailers encourage customers to use self-checkout devices in-store without having to invest in the traditional hardware to do so. This frees up valuable store real estate, and saves overhead while empowering customers to take control of their shopping experience. It also increases the speed at which customers can shop, allowing retail chains to process customers more efficiently.

Self-checkout apps are beneficial for the shopper as well. These apps empower customers to skip lines by utilizing in-store self-scanning and check-out with their phone in one simple step. This saves them time, and if partnered with a shopping list feature, can greatly increase their efficiency and in-store shopping experience.

These applications are quickly being adopted as part of omnichannel retail strategies across Europe and in the United States. By creating mobile apps for retail stores, retailers can provide more touch-points for shoppers to interact with their brand. This helps increase consumer satisfaction and brand loyalty over time, which keeps them coming back again and again.

Read more about the article here.

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Shopping List Apps a Win-Win for Retailers and Customers Alike

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Imagine an app that reminds you to buy your groceries before you run out, or helps you make that shopping list you’ve been putting off. It may sound strange, but shopping list apps can now do this, and they are helping to keep customers and retailers connected in new ways. For many, creating a shopping […]

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Can BYOD Policies Future-Proof Your Business?

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A recent IDC survey released last week shows the changing trend of BYOD (Bring Your Own Device) adoption across businesses in Canada. BYOD is quickly becoming the norm among Canadian IT departments, and this trend shows no sign of slowing down anytime soon. While we know about the ongoing adoption of BYOD in the enterprise, […]

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Mobile Procurement: Leveraging mobile tech for the sourcing industry

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Mobile devices have become ubiquitous in today’s technology-driven world. Currently, one in five adults around the globe own a smartphone and that number will continue to increase as technology becomes less expensive and more available to consumers. The global population is in love with smartphones, tablets, and wearable devices. These devices have become an integral […]

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Does wearable tech have the power to transform the enterprise?

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Mobile technology has transformed the enterprise since it was introduced, but we are only seeing the beginnings of what mobile devices can do. New form factors present many opportunities to improve the way businesses work. Today, we are witnessing the dawn of wearable technology entering the workplace, and the potential impact that comes with it. […]

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