The Essential Clienteling App Upgrade

Clienteling software refers to specific tools used in retail to support relationship-building activities between sales associates and customers.

While clienteling itself is a sales technique, the software is more focused on providing the information and features to enable personalized and meaningful interactions that ultimately lead to higher sales and customer satisfaction.

A customer enters a store looking for a new shirt. The sales associate can access the customer’s previous purchase information on their smart device. They recommend a shirt based on the colors and styles of items previously bought.

The associate uses mPOS for the transaction and arranges to ship the correct-size shirt to the customer’s address.

Clienteling is the strategy and practice of building long-term, personalized relationships with customers. It uses customer data and technology to empower sales associates to deliver tailored interactions that enhance the shopping experience and encourage customer loyalty.

Clienteling is beneficial for both customers and retailers. Customers get an enhanced experience that improves satisfaction and can lead to a more successful shopping trip. Retailers can boost sales through improved conversion rates and higher customer loyalty.