Cyriac Roeding
CEO of shopkick
Scandit’s technology allows shopkick to reward shoppers just for interacting with products and our partners reap the benefits: a proven increase in sales as a result of product interactions.

Starting Point

Marvin Paul, one of Capigami’s co-founders, originally built Out of Milk because he didn’t like any of the shopping list apps that were available at the time. They were ugly, clunky, hard-to-use and required too many steps to create a grocery list. Out of Milk’s initial feature set intended to make it easy to create a list and also give users the ability to scan items into their list. The simplicity of the first version attracted a lot of users.

Vision: Leverage the Smartphone to Enhance the Brick and Mortar Retail Experience

    The founding team at shopkick believes that mobile has become the most important marketing medium for brick and mortar retailers. The smartphone provides a new and necessary opportunity for retailers to add rewarding, interactive experiences to their stores. The role of stores has changed due to online and mobile shopping, and in this new ecosystem, brick and mortar retailers have to embrace mobile technology as a means of remaining relevant.    

Solution: In-Store Product Interaction through Camera-Based Barcode Scanning

  The addition of a camera-based barcode scanner ensured that shopkick could verify when a consumer actually engaged with a product in-store. This information is incredibly valuable to both brands and retailers – they are now able to recognize that someone has picked up their product and has it in hand.  


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