ExLibris.ch is the largest online store forbooks, music, films, games and electronicdevices in Switzerland.
Ex Libris leads the Swiss market in media sales, and attributes this success to its multi-channel distribution model. Ex Libris sells and distributes through four different channels: stores, online, mobile and through their call center.
Starting Point- Identifying the potential in mobile e-commerce
Since the beginning, Ex Libris has acknowledged the huge potential in mobile ecommerce. As the largest omnichannel Swiss retailer for books, music, films, games and electronic devices, Ex Libris has implemented a multi-channel strategy to ensure its position in the marketplace.
Vision- Build the best mobile app for media products
Ex Libris was aware of industry developments and wanted to carry on its market-leading role in the Swiss retail sector. As Ex Libris refined its multichannel strategy, it became apparent that implementing a mobile solution would be the right course of action. Their vision of creating the best mobile app for media products (books, music, films and games) motivated their team to work on a very reliable and novel solution for the Swiss market.
The “must-have” features for this app
When Ex Libris was developing the app, they already had a good knowledge of the digital market, therefore the main focus was on integrating a highly reliable and stable barcode scanning technology. They wanted a scanner option that offered a seamless integration into the app on the operational side. The fact that Scandit is a Swiss product was very convincing and emphasized the strong identification of Ex Libris with the Swiss market.
Rationale- A quick and easy way for customers to search and shop
Nowadays, clients shop wherever they are and whenever they feel like it. This convergence of digital and physical shopping behavior has also influenced retailers. Ex Libris observed these changes and designed their mobile solution so clients are able to quickly and accurately identify products by barcode. Ex Libris installed the Scandit SDK into their app, enabling barcode scanning of any packaging for an instant search in the Ex Libris shop. This solution provides a quick and easy way to search and shop for products, saving time for customers.
Success of new app dependent on barcode scanner integration
Today, most products are equipped with barcodes that are easily identified. Consumers are able to scan any product with their smartphones to search for it on the Internet. The Ex Libris team has focused on developing a solution with an integrated barcode scanner from the beginning. The goal was a visual and unique product identification system utilizing superior barcode scanning technology that helps the user to scan in any position, even with blurred and damaged codes, reducing the time it takes to shop. Ex Libris is convinced that the success of this app was dependent on its barcode scanner integration.