Coop@home, the highly popular app of the Swiss national retail chain Coop, is disrupting the world of grocery shopping by combining mobile shopping with home delivery. In extending the traditional supermarket experience with virtual shelves, the experience of grocery shopping is completely transformed and waiting in line is no longer necessary. The grocery store is now everywhere there is a product or everywhere product information can be displayed. Imagine turning your kitchen into a store, where restocking groceries is a simple matter of scanning the items you’re low on. Every interaction with a product becomes an opportunity to purchase. Users can also easily scan to make and store shopping lists for later use.