Fast, reliable barcode scanning makes it possible for 3.5 million app users to instantly learn if the ingredients in over 400,000 food items and more than 130,000 cosmetic products make them relatively healthy choices.
With more than 3.5 million app downloads, it is now possible to monetize this targeted audience.
Yuka created an easy, useful mobile app using barcodes on packaging and the Open Food Facts database.
Adding fast, reliable barcode scanning functionality to the app drives rapid consumer adoption.
Founded in 2016, Yuka is a Paris, France-based startup dedicated to keeping consumers informed about the food they eat. In January 2017, Yuka launched a free mobile shopping app that lets consumers evaluate the nutritional value of food products with a simple barcode scan.
The Yuka app simplifies the food shopping process for consumers to determine if an item has healthy ingredients. Using a smartphone, a shopper can scan the barcode of a food label. The app then displays a product card with an evaluation of the nutritional values and the ingredient list, on a scale ranging from red to green.
Red indicates levels of unhealthy ingredients such as fat, salt, sugar and additives. The higher the percentage of green ingredients, the healthier the product is. If a product is determined to be unhealthy, the app will recommend similar alternative items that have healthier ingredients.
Since its launch, the Yuka app has experienced significant growth in the number of users as well as the frequency of product scans. Within a few months of launch, the Yuka app had reached 60,000 users (mostly in France), and by November 2018, it had been downloaded by 7 million people. To put that number in perspective, France has about 67 million residents and approximately 22 million (33%) of them are active monthly Facebook users. By way of comparison, 50% of Yuka’s user base, 3.5 million consumers, are active monthly users, with 1.2 million using Yuka on at least a weekly basis.
The Yuka product library currently includes about 400,000 food items and 130,000 cosmetic goods. On a typical day, users scan two million individual products with the Yuka app. During peak scan times, which include the lunch hour (12:00-2:00pm) and the dinner hour (7:00-9:00pm), scan rates can reach a staggering 40-50 products per second.
The enterprise plans to develop a revenue model for its free consumer app that includes a paid search feature which would enable users to look up product data without scanning a barcode. Yuka also intends to make its product database available for direct embedding in a user’s smartphone, enabling offline scanning. The Scandit software enables this type of scanning without an internet connection.
Furthermore, Yuka plans to expand internationally, adding the capability to analyze different ingredients in local languages. In 2019, Yuka plans to expand to surrounding French-speaking countries including Belgium, Luxembourg and Switzerland, with eventual expansion to the UK and Germany as well. As Yuka develops new app capabilities and extends its reach, the company plans to continue providing barcode scanning capability using highly scalable and effective Scandit technology.