Decrypting Digital Transformation

Featuring Fenix Outdoor, New Black

The digital transformation conversation in retail is not about ‘why’ – it’s all about ‘how’. No fashion brand disagrees that getting closer to customers and forging deeper connections with them through truly seamless shopping is essential to success.

Technology is crucial in making this happen in-store. To create digital and differentiated experiences. To empower employees with tools and data.

But actually delivering effective digital transformation, defying legacy tech stacks and overcoming fear of change requires both a new holistic approach and the right technology for your needs.

This webinar explores practical ways fashion retailers can tackle transformation, hear the real-life experience and advice of global retailer Fenix Outdoor, and share insights and best practice from retail technology experts at New Black and Scandit.

Watch this webinar to hear:
  • Christian Bader, CTO of Fenix Outdoor, will share his story, including how they changed their mindset, brought mobility into stores to get closer to customers and consolidated systems to deliver a true unified shopping experience.
  • Our expert panel will share the challenges – expected and unexpected – which retailers must overcome to digitally transform, the fundamentals of seamless shopping, key lessons learnt from real projects and answer your questions.
Speakers:
Christian Bader

CTO, Fenix Outdoor

Pim Vijftigschild

CMO, New Black

Jessica Grisolia

Head of Industry Retail Solutions, Scandit

Access On-Demand Webinar