Retailers know it’s important to provide customers with a mobile channel to browse, compare and buy products. Those that have been able to implement successful mobile strategies see the results paying off more than ever. By giving customers an easy and efficient way to interact with their favorite products, retailers are driving new revenue and improving customer loyalty through an omnichannel approach. In today’s customer spotlight we take a look at one of Japan’s largest retailers, Tokyu Hands, who uses Scandit technology to power their mobile shopping application, making it easy to scan and bookmark products, and purchase their favorite products in and out of stores.
As part of an evolving omnichannel retail strategy, Tokyu Hands wanted to provide a new way for customers to interact with stores and purchase the products they love from personal smartphones. With a chain of retail outlets, and a successful online store, Tokyu Hands needed a more convenient and easy way to shop that met the demands of mobile customers. They choose to develop a mobile shopping app that would give shoppers the option to make purchases in the store, or on the go.
Since the app’s launch, more than 250,000 customers have downloaded the app to personal smartphones and tablets. With about a thousand scans occurring each day in stores, customers are interacting with their favorite products and bookmarking them for later purchases at home or on-the-go. As a result, Tokyu Hands has created a new revenue channel and increased sales through the mobile shopping app. Meanwhile, customers enjoy the benefits of a personal and interactive shopping experience that keeps them returning again and again.
To learn more about Tokyu Hands and their mobile shopping success, check out our customer case study and watch the short video below.