Even before the COVID pandemic, retailers like H-E-B had already started scaling up contactless engagements with customers. Today, many retailers are fast-tracking their plans and preparing for a future with less physical interaction with their customers.
Retail TouchPoints reports what most of us have strongly suspected: shoppers are increasingly and understandably reluctant to enter public places. According to data from Placer.ai, big grocery retailers that benefitted from consumers’ rush to stock up at the pandemic’s outset are now seeing significant in-store traffic declines as new safety measures are put in place. Buy Online, Pick Up In-Store (BOPIS), also known as Pick and Pack, presents an attractive alternative to crowded grocery stores, long lines/queues and empty shelves. For many, eCommerce will be a preferred way for grocery customers to shop with safety and social distance in mind.
In order to meet growing consumer demands for BOPIS, grocers are shifting their focus on stock replenishment and order fulfillment. To accomplish this, grocers are hiring thousands of new and temporary workers for order picking and curbside delivery to meet this spike in demand for online grocery ordering options. Retailers face the challenge of equipping this temporary workforce with devices that enable them to reliably and quickly scan items in the order picking process – and scanning-enabled apps on iPhones® provide a simple and scalable option.
Start by equipping employees with iPhone-based barcode scanning
A seamless BOPIS operation enables your customers to get the items they need from you quickly and more safely. Right now, retailers can easily integrate Scandit’s scanning software into mobile apps on iOS devices to enable existing or new employees to fulfill orders, without the need for a dedicated hardware scanner. Customers can then safely pick-up orders curbside using their own smartphones to complete a contactless proof‑of‑delivery process with a newly developed Scandit Web App.
Scandit enables you to scale-up in-store picking by quickly deploying enterprise-grade data capture software on iOS devices. The benefits of this approach are manyfold. It is easy and inexpensive for retailers to acquire iPhones compared to procuring expensive dedicated scanners, leading to a lower Total Cost of Ownership (TCO). Having a pool of iOS devices enables grocers to scale operations up or down and eliminate the need for workers to share devices. And high‑performance scanning enables employees to fulfill orders faster. This short video demonstrates the seamless efficiency retailers can achieve using Scandit-equipped iPhones for enterprise-grade barcode scanning in an order picking process.
BOPIS will become a bigger part of the “new normal”
Many retailers were already seeing BOPIS (or Pick and Pack or Curbside Pick-Up) gaining traction as a preferred method of shopping for their customers. Home Depot in particular, which renovated stores to make room for pick-up lockers and has a holistic, storewide approach to BOPIS, saw 48% of their online sales in 2018 use BOPIS. This accelerated last year and during the peak of the pandemic, BOPIS purchases increased 554% in May according to research from Kibo Commerce. Many will have been converted to the convenience.
With a growing preference for BOPIS already a notable trend, combined with consumers’ desire for safer, contactless, convenient shopping methods, it’s become essential for retailers with no BOPIS option to develop one and for those who have only dipped their toe in the water with a pilot BOPIS program, to develop a more robust and scalable scheme. And Scandit can help to make this happen.
Integrate scanning-enabled iOS devices to meet changing customer needs
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