Three Ways Mobile Data Capture Helps Brick-and-Mortar Stores Close the Product Accessibility Gap

Online retail sites are seen as having a competitive advantage in the amount of real-time product choice and information they can offer. However, mobile data capture can help brick-and-mortar stores deliver similar quantities of real-time data and selection for the goods they sell. The more information you can provide to customers in the store, the more likely it is that they will make a purchase.

Here are three key areas where mobile data capture can help brick-and-mortar stores better connect customers with products.

1. Scanning a barcode with a smartphone or tablet app can provide consumers with access to product information or review platforms. Retailers can pair this information access with automated price-matching initiatives to keep the sale in the store. This heads off “showrooming,” when customers visit a retail location to see a product, then look for it cheaper online.

2. Customers can scan a barcode with a smartphone or tablet app and obtain a real-time list of all available product variations (such as color, size, etc.), as well as customization options. This helps shoppers speed up the in-store selection process and find the right product for their individual needs. As a result, brick-and-mortar stores can neutralize the wide range of product and customization options offered by online retailers.

3. Retailers can arm sales associates with smart devices that give them the ability to scan loyalty cards for balances and special offers. Associates can also use scanning to instantly capture critical customer data for easy loyalty program sign-up or store-only promotions.

Click here to contact a Scandit data capture professional and find out how to improve the in-store shopping experience. Click here to find out more about mobile data capture solutions Scandit offers the retail industry. Click here to download our white paper on enabling seamless retail with mobile data capture.