Think Like Amazon with In-Store Augmented Reality and Mobile Image Recognition

Brick-and-mortar retailers need to compete effectively with online retailers or risk obsolescence. They must develop solutions that blend the digital and physical shopping experience in a way that boosts customer satisfaction and loyalty. Using ubiquitously available smart devices and affordable software, retailers can incorporate advanced data capture and augmented reality to create an omnichannel store environment capable of competing with Amazon and other e-commerce retailers.

Think Like Amazon explains how to:

Transform everyday processes across the entire retail ecosystem.

Deliver the same personalized researching, browsing and purchasing capabilities that consumers experience online right in the physical store.

Use mobile barcode scanning to manage consumer-facing interactions, in-store activities, and back-of-the-house/supply chain processes.

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