Brick-and-mortar retailers need to compete with online retailers or risk obsolescence.
Get insights into the needs of today’s omni-channel shoppers and discover how smart devices can turn physical stores into connected hubs of seamless retailing.
In Think Like Amazon, Scandit CEO Samuel Mueller, explains how affordable, easy-to-deploy, next-generation mobile barcode scanning solutions give retailers the tools they need to enhance consumer experience, in-store engagement and back-of-the-house operations with the digital features that consumers and employees demand.
Scandit’s 2018 Retail Consumer Survey brings you the latest analysis and insights into how consumers are using mobile devices to shop and what type of in-store experience they expect.
In Reengineer, Restructure, and Revamp Retail with Mobile Data Capture Technology, VDC Research uncovers the critical challenges facing brick-and-mortar retailers and offers insights into how to use smart devices to improve customer satisfaction and serviceability levels.
With the advent of Amazon and other e-commerce companies, some say that brick-and-mortar stores are on a fast track toward extinction. And while it’s undeniable that the rise of e-commerce has caused a decline in in-store shopping, brick-and-mortar retailers are by no means condemned to obsoletion—as long as they’re willing to adapt.
Several prominent e-commerce companies are capitalizing on the physical retail channel by purchasing or building brick-and-mortar stores. For example, Amazon is creating its own digitally integrated bookstores, combining the best of both channels to offer superior shopping experiences for its customers. The prominence of e-commerce isn’t pushing brick-and-mortar stores out of the industry; it’s simply changing the part these physical spaces play in the lives of consumers.
At Scandit, we believe that the future of retail lies in developing solutions and processes that fuse the physical and digital shopping experience, delivering superior service and support for customers through smarter store operations. With the help of innovations in computer vision, machine learning and augmented reality, brick-and-mortar retailers can transform their physical stores into dynamic spaces that optimize shopping experiences for the modern consumer.
You can encapsulate the modern retail industry with one sentence: “Evolve or die.” If you want to excel in the world of retail, you need to keep pace with the latest technologies, strategies and consumer demands. Amazon doesn’t just respond to these changes; it actively incites them. By placing itself in the shoes of the modern consumer, Amazon predicts and capitalizes on upcoming shifts in customer needs, proactively implementing retail innovations and processes that drive success in retail enterprises.
The modern customer experiences the world through a unique combination of physical and digital interactions, traversing through their daily routines and engaging in commerce using a perpetual flow of virtual data. To remain relevant, brick-and-mortar retailers have to account for these consumer expectations. More brick-and-mortar retailers today recognize that integrating mobile computer vision into applications that merge the digital and physical are essential to providing a seamless omnichannel in-store experience that rivals—and even surpasses—e-commerce competitors.
Smart device-based mobile shopping apps equipped with Scandit technology enable customers to purchase items effortlessly by pointing their smartphone camera at product barcodes. This technology can enhance the in-store shopping experience by providing customers with real-time product information and insights into inventory levels. Barcode, text, and image recognition functionality is critical to mobile self-scanning apps that save customers time and effort by eliminating the need for checkout lines.
Scandit’s Barcode Scanner SDK leverages the computing power of mobile devices to transform them into enterprise-grade barcode, text, and image recognition tools. The Barcode Scanner SDK delivers peerless scanning functionality to any app and enables retailers to boost employee productivity and optimize shopping experiences for customers. Smart devices equipped with barcode scanning functionality deliver the same speed and accuracy as traditional barcode scanners at a fraction of the price, making it cost-effective for brick-and-mortar retailers to meet and exceed the expectations of today’s consumers.
Whether scanning with smartphones, drones, digital eyewear or robots, Scandit’s mobile computer vision technology is helping future-proof data capture and revolutionizing barcode, form, text, and image recognition in hundreds of enterprise applications.
Brick-and-mortar retailers will have to streamline and digitize processes in customer-facing, in-store, and back-of-the-house areas of the enterprise. Fortunately, smart devices equipped with next-generation mobile computer vision and augmented reality solutions are an affordable, easy-to-use platform for supporting your ‘Think Like Amazon’ efforts.
Download our assets to learn how you can apply the latest advances in mobile data capture to workflows in the key areas of the retail ecosystem.