Smart data capture enables smart devices to interact with everyday items by capturing data from barcodes, text, IDs and objects. In the context of retail, smart data capture is used to gather essential information, digitize in-store operations and make essential workflows—ranging from price verification to mobile POS—more intuitive and productive.
If you’re looking for more specific information on how data capture solutions can support faster and smarter retail operations, our team here at Scandit can help. As the leader of smart data capture technology, we partner with retailers across the world to give superpowers to customers and store associates that deliver better business results. In this piece, we’ll be walking through a few specific use cases you can improve with smart data capture to create value for your retail enterprise with unmatched speed, accuracy, and intelligence.
Making smart devices smarter
Thanks to proven, yet innovative smart data capture technology, retailers can transform inexpensive smart devices (such as tablets and smartphones) into enterprise-grade barcode scanners, streamlining a wide range of in-store and back-of-house processes. These powerful smart data capture solutions offer greater speed and reliability compared to dedicated scanners at a fraction of the cost, enabling users to scan damaged, blurry or poorly lit barcodes more economically than ever.
Here are just a few key retail use cases smart data capture can improve:
With smart data capture technology integrated into a mobile POS solution, retailers enable in-store employees to process customer purchases anywhere in the store via barcode scanning, creating a more flexible and economical checkout process. With a scanning-enabled smart device that fits in an associate’s pocket, your enterprise can reduce reliance on expensive hardware or additional scanning sleds, using one device for multiple tasks including check out, and provide more shopping options for customers, driving greater profitability and engagement.
Solutions like the Scandit Barcode Scanner SDK can add robust functionality to apps running on employee smart devices, significantly reducing total cost of ownership. And because employees are already familiar with using smart device apps, there’s little to no training required—enabling fast adoption of a mobile POS app across your enterprise.
If your team needs to revamp its POS setup by reducing hardware expenses from fixed counters and freeing up in-store staff to be more mobile, then smart data capture technology is a natural choice.
Retail teams can utilize smart data capture technology to create better customer relationships and drive sales, too. By equipping sales associates with their own clienteling app via inexpensive smart devices, they can access real-time information on product and customer data—and use those powerful insights to better serve shoppers.
Smart data capture solutions for clienteling can reliably and efficiently scan product barcodes, displaying important details (such as item availability, sizes, colors, or customer reviews) right on the device screen. This advantage empowers sales associates to answer customer questions quickly and accurately, without leaving their side. Custom clienteling apps can even be built to display personalized promotions and deals on the products they scan, fostering increased customer loyalty and sales.
From supporting employees with real-time product information to tracking the performance of clienteling efforts via app utilization and conversion rates, a smart data capture solution is the perfect way to elevate your clienteling efforts.
Smart data capture solutions for in-store picking are designed with accessibility and versatility in mind, making them compatible across a wide variety of retailers. Top scanning performance is essential as conditions and the quality of codes can vary across the store. Advanced decoding algorithms ensure codes that are torn, have glare or that are in low light or at difficult angles are handled with no loss in scanning speed.
And because these apps reduce the amount of time it takes workers to complete order picking, more orders can be picked more rapidly and accurately—facilitating leaner and more profitable workflows.
We recommend looking into smart data capture technology if your team needs to refine its in-store picking setup and boost cost efficiency in general.
Self Scanning and Self Checkout
Retailers can use smart data capture technology to help customers skip the checkout line and increase available floor space. Self-checkout apps enable customers to process orders on their own smart devices, saving them time in the store and creating more flexible shopping experiences in general. Self-scanning apps require no training or hardware investments—and AR overlays enable customers to conduct product exploration to aid purchase decisions while delivering an innovative experience.
Another main draw of smart data capture technology for self scanning is its ability to free up additional selling space by reducing the footprint of checkout kiosks. In doing so, your team can redeploy staff towards different initiatives that deliver new business value.
In short, self-scanning apps are an excellent choice if your enterprise is struggling with available floor space or needs to provide a more versatile checkout experience for shoppers.
Scandit Smart Data Capture
If you’re ready to learn more about smart data capture technology and how it can position your retail enterprise for success, then be sure to explore the dedicated retail area of our website. This section goes into greater detail about several of the use cases we have explored above including using clienteling to deliver differentiated customer experience and optimizing store operations.
You can also connect with us for more detailed insights into our smart data capture capabilities for retail.
Last but not least, be sure to reach out if you need help finding the right smart data capture technology for your business needs. We’re always here to help.