Over the past few weeks, we've discussed how the marketplace has changed as physical brick-and-mortar stores converge with the digital world. The past revealed how milestones such as point-of-sale systems, barcode technology and ecommerce transformed traditional shopping, while the present examined how brick-and-mortar retailers are adapting to today's mobile-centric consumer. Today we'll look at emerging trends and technology that shed light on where we're headed next, into a world where...

Lately we’ve been talking a lot about QR codes, first we created a guide that demonstrates how to easily create personalized QR codes, and more recently our CTO Christian discussed QR codes on Swiss National Television. Today we want to continue the discussion by taking an in-depth look at the error correction capabilities of QR codes. It turns out that all QR codes have built-in error correction capabilities that allow for...

Howdy! We're excited to debut our newest and geekiest creation yet: the Haikode!  These barcode-themed poems follow the traditional structure of Haikus with a barcode twist. For those that don't know, Haikus are short poems containing three lines in which the first line contains five syllables, the second line contains seven syllables and the third line contains five syllables. Anyone can create these fun poems in no time! In experimenting with these...

Ever wonder how QR codes work? How they're created? Last week our CTO Christian Floerkemeier was featured in a enlightening piece on Swiss National Television that took an in-depth look at the technical side of the QR code. The show, Einstein, reports weekly on science and engineering issues. One of last weeks topics was 1D and 2D code scanning with mobile phones--including how QR codes are generated, how they are...

  In our previous post in our "barcode vs. NFC" blog series, we talked about the prohibitive cost of NFC tags as replacements for barcodes on consumer products. In today's post, we'll discuss the number "two" reason why we believe that NFC tags won't replace barcodes any time soon on product packaging: the need to redesign packaging for millions of different products. Ideally, NFC tags could simply be attached to existing product...

In our previous "barcode vs. NFC" post, we argued that NFC tags will never replace the barcode on product packaging  and we provided five reasons why. In today's post, we'll investigate one of those reasons in more detail: the high cost of NFC tags compared to barcodes. An NFC tag is a miniature radio module. It comprises a small microchip, a coil and no battery - the microchip and coil are...

Today we’re excited to release a brand new case study that details the integration of our Scandit SDK with the awesome mobile shopping and checkout platform QThru. Through its scalable cloud-based shopping platform, QThru enables the creation of retailer-branded mobile shopping applications that feature self-checkout, couponing, product information and store location. QThru realized that through combining their mobile shopping platform with a barcode-based mobile self-checkout system they could provide consumers a...

Last week we examined how technologies such as the barcode and the Internet acted as milestones in the evolution of commerce, and this week we’ll continue the discussion by taking a look at the present state of the marketplace. We’ve analyzed the landscape and found three major ways that people shop these days: Brick-and-mortar Shopping Believe or not people still shop in brick-and-mortar stores, though retailers have to work harder to market...