In our previous post in our "barcode vs. NFC" blog series, we talked about the prohibitive cost of NFC tags as replacements for barcodes on consumer products. In today's post, we'll discuss the number "two" reason why we believe that NFC tags won't replace barcodes any time soon on product packaging: the need to redesign packaging for millions of different products. Ideally, NFC tags could simply be attached to existing product...

In our previous "barcode vs. NFC" post, we argued that NFC tags will never replace the barcode on product packaging  and we provided five reasons why. In today's post, we'll investigate one of those reasons in more detail: the high cost of NFC tags compared to barcodes. An NFC tag is a miniature radio module. It comprises a small microchip, a coil and no battery - the microchip and coil are...

Today we’re excited to release a brand new case study that details the integration of our Scandit SDK with the awesome mobile shopping and checkout platform QThru. Through its scalable cloud-based shopping platform, QThru enables the creation of retailer-branded mobile shopping applications that feature self-checkout, couponing, product information and store location. QThru realized that through combining their mobile shopping platform with a barcode-based mobile self-checkout system they could provide consumers a...

Last week we examined how technologies such as the barcode and the Internet acted as milestones in the evolution of commerce, and this week we’ll continue the discussion by taking a look at the present state of the marketplace. We’ve analyzed the landscape and found three major ways that people shop these days: Brick-and-mortar Shopping Believe or not people still shop in brick-and-mortar stores, though retailers have to work harder to market...

  By now we’ve all been exposed to QR codes, the lovely squares which are decorating everything from subway posters to graves these days. Today we’re going to share how you can make your own weird and wacky personalized QR codes by inserting a logo or an image into the center! Let’s take a look at both do-it-yourself methods and online tools that’ll help make this happen:   Do it Yourself While allowing for...

Today we’re going to kick off our examination of the merger of physical and digital commerce by taking a look at the evolution of point-of-sale technology, beginning with the creation of the barcode and the cash register, progressing through to the adoption of modern e-commerce solutions. The first research into automatically interacting with products was undertaken  by Bernard Silver and Norman Woodland beginning in the late 1940’s. Over the next decade...

Today we’re excited to release a brand new blog series that will take an in-depth look at why NFC will never replace the barcode on product packaging. NFC has been the talk of the mobile payment world for the past two years now, ever since companies like Google and Isis—the joint venture between AT&T, T-Mobile and Verizon—created NFC-based mobile wallets. In this context, many people also promote the use of...

Coop@home, the highly popular app of the Swiss national retail chain Coop, is disrupting the world of grocery shopping by combining mobile shopping with home delivery. In extending the traditional supermarket experience with virtual shelves, the experience of grocery shopping is completely transformed and waiting in line is no longer necessary. The grocery store is now everywhere there is a product or everywhere product information can be displayed. Imagine turning...