To highlight the journey of the barcode from idea to ubiquity we’ve taken a long look at barcode history, and assembled a list of our favorite fun and weird facts we found along the way. Check it out:   1.  The first use of the barcode was to label railroad cars Most of us see barcodes on products such as the food we buy, books, movies, and basically every modern consumer good. The...

A few weeks back we began blogging about the importance of supporting blurry barcode scanning for app developers.  In our last post, we took a look at a revealing original study demonstrating that over 140 million smartphones around the world lack autofocus cameras.  Today we’d like to continue the discussion by sharing some technical reasons to support blurry barcode scanning in your app. To do this we’d like to share...

In our last post of this series we talked about how Scandit can help brand owners directly reach their customers through using our scanner in their mobile app. Today we'll examine what Scandit could do for companies in the asset management industry. Consider a company that sells and offers machines on a time-limited basis to construction sites--for example, large firms such as United Rentals, Sunbelt, and Hertz. With the growing...

  Welcome! Today we’re excited to continue our discussion on blurry barcode scanning and its impact on companies developing product-centric mobile apps. As we mentioned last week, we recently completed a market study to determine how many mobile devices out there still don’t have autofocus cameras and how these break down across geographies and platforms. Today we’re thrilled to share the results with you.   Overview We conducted our original study* for both the iOS...

Economics tell us that in a perfectly working market, brands don’t play a role. Reality proves the opposite. In fact, (strong) brands play an essential role in the buying process of an individual. Thus, for enterprises like Coca-Cola, Unilever, or P&G—brands are often the most valuable asset and account for a substantial part of their market valuation. For these companies, it’s absolutely critical to leverage their brands and communicate them...

Developers of product-centric apps often ask why they should support barcode scanning on mobile devices that do not feature an autofocus camera or, more often still, why the ability to decode barcodes in blurry images is very important for high-end smartphones with autofocus cameras. Before getting to the benefits of blurry barcode scanning, note that there are many reasons why barcode images can be blurred: not having an autofocus camera...

Everyone knows Fedex. It’s one of the world’s leading logistics service companies, carrying parcels all around the world. In logistics, margins are small and minimizing costs is a critical success factor. Over the past few years a concept known as Just-In-Time inventory management has become increasingly popular. By delivering parts just at the time they are needed for assembly, inventory levels and thus tied capital and costs are reduced. To...

In the past three posts of our "barcode types" series we’ve looked at the difference between 1D barcodes and 2D codes, but also illustrated the differences between different 1D and 2D symbologies. Today, we want to conclude this series with some futuristic and entertaining barcode formats. Before, let’s discuss what these codes have in common: None of them see widespread use today and they all originate from the need to store...