PRESS RELEASE Seventy-four percent of shoppers feel positively toward brick-and-mortar retailers, but lack of digital engagement sends them elsewhere to buy SAN FRANCISCO AND ZURICH - December 13, 2017 - Findings from a recent Scandit consumer survey of more than 1,500 respondents in the US, UK and Germany suggest brick-and-mortar retailers are missing valuable opportunities to digitally engage with customers and losing sales in the process. Survey results show that almost three-quarters (74%) feel...

As online retailers continue to grow market share, their brick-and-mortar competitors are turning to clienteling to help stay competitive. Clienteling, which provides store associates with real-time access to customer and product data, can help a physical store function more like an e-commerce site. A successful clienteling program allows store associates to make timely, personalized purchase recommendations and offer individually targeted discounts. This heightened level of one-to-one customer service aligns the in-store...

Retail organizations can use mobile data capture to more efficiently pick items needed for omnichannel orders and then ensure the correct products are packed into the proper shipments. Compared to paper-based order picking, retailers can fulfill more orders with mobile order picking in a shorter time period using fewer workers. As a result, costs as well as the time needed to fulfill orders are reduced. Retail workers can use mobile barcodes...